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3 Steps to pricing your show.

Because this blog is going to be about pricing, let’s just get this out of the way first . . . ready, say it with me, “Broadway tickets are too expensive!” Ok, we all feel better? Now, let’s talk about how these (too expensive) prices are derived in the first place. Marketing 101 tells us that price …

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Would I have produced Rent if I had seen a reading?

Demos of Rent were famously circling the biz for years before the show was eventually picked up for a tryout at the New York Theatre Workshop, and then eventually revolutionized musical theater as we know it. Lots of people heard the tunes, read the script, saw readings . . . and they all passed. Why? …

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7-26-15

The Sunday Giveaway: Two tickets to The New York Pops Featuring Sutton Foster!

If you’re looking for a great date night, look no further than this Sunday Giveaway! Whether it’s a first date, a second date, or an anniversary (oh crap, I’ve got one comin’ up, don’t I?), could there be a more fun and romantic evening than a summer concert under the stars, with a symphony orchestra …

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