This blog is about . . . exactly what you think it’s about.

For those of
you who have seen my iPhone commercial, (it still blows my mind to even type those words),
you've heard my description of my latest show,  My First Time.  "It's about . . . exactly what you think
it's about." 

A  friend of
mine was mocking me with a spot-on impersonation the other day and the more he
repeated those words, the more I realized something:

My First
Time is about
what you think it's about.  And that has made my job as a  salesman (aka
marketer) that much easier.

Let's look at
my other shows:

The Awesome 80s Prom.    Well, that's about exactly what you
think it's about too.  A Prom.  In the 80s.  And it is awesome
(full disclosure – I am related to the producer therefore I may be biased).

Altar Boyz.   Hmmmm.  Not as easy.  Is it really about
altar boys?  And is it really about what our current society thinks of
when they think of altar boys?  Nope.  And guess what our biggest
problem with marketing Altar Boyz has been?  Convincing people that it
was not about
what they thought it was about.  Oops.

Your title is
the name of your product.  It's your first crack at marketing.  Word
of mouth is always going to include the name of your product, so that word of
mouth is spread a lot easier when the title helps to explain exactly what your
product is.

Sales/marketing
to people who have never heard about your show is initially about
education.  You have to educate them that your show is an option. 
And then you have to educate them as to what your show is about.  It
certainly helps when your title helps do that for you. 

Because like
it or not, people do judge a book by its title.

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