Why did he name it August: Osage County anyway?

I got a sneak peak at a script for August recently, and found something on the first page that I thought you should all see, since it follows up on our discussion on August and on titles:

DEDICATION:

I could never come up with a title as brilliant as August: Osage County.  Mr. Howard Starks, gentleman, teacher, poet, genius, mentor, friend, created that title for an extraordinary poem that is one of the inspirations for my play.  I steal the title with deference, yet without apology - Howard, I'm sure, would have it no other way - and I dedicate this play to his memory.

So there it is . . . arguably one of the worst titles since Flahooley for one of the best plays of the last decade was the title of a poem that inspired the author.

This reminded of the origin of another title . . .

When I was negotiating for the rights to Somewhere In Time, I discovered that the original title of the book was Bid Time Return, from a Shakespearean verse.  I asked the author why he changed it when the book became a movie.

He looked at me like I had two heads and half a brain between them.

"That's a big change," I said, "why did you do it?"

"Simple.  The movie company tested the title.  It came back 100% negative.  So we had to come up with something else."

The something else turned out to be Somewhere In Time, which was suggested by the wife of the Producer.

Should someone have tested August before it opened?

Is it appropriate for a Producer to meddle in such matters that are "artistic" in nature?

Should Broadway be as calculating and "cold" as Hollywood?

Should playwright deals mimic screenwriter deals to allow us greater control, even though at a greater financial cost?

These are all questions that you'll have to answer as you develop your own style.