Market
I got an email from a 13 investor yesterday who thanked me for giving him the opportunity to get in, because if he hadn’t sunk money into the show, he would have sunk it in a stock . . . and that stock would have sunk and sunk and stunk.

All of a sudden, investing in a Broadway show doesn’t seem as risky, does it? 

It’s a hard time to raise money, but as a Producer it’s your job to demonstrate why a dip in one market means it could be time to go shopping in another.

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