Why I love the Korean producer of My First Time.

Introducing the My First Time bus, now trolling the streets of Seoul looking for great first time stories!  That's right, in addition to being a moving billboard , this bus actually stops curious onlookers, asks them to board the bus, and takes their story . . . for possible future inclusion in a sequel to the show!

And when exploring the costs of renting the bus, the Producer decided to do what more of us should do . . . he bought it. 

In one swift marketing swoop, the Producer did three of my favorite things:

• Used highly visible outdoor advertising.
• Used a unique show-specific interactive experience that is newsworthy
• Used a different economic model that puts him more in control and gives him an asset.

I'm heading to Korea to see the show in 2 weeks. I'll twitter and blog from there with updates, and maybe a few photos from inside the bus!  (For the Korean website for My First Time, click here.)

(Oh, and see below to understand why the Producer and I have a lot in common.  Does anyone remember when we had the ol' Altar Boyz Vanagon cruising the streets of Times Square?)

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