spidey

Three new audiences that could come to the theater this year.

Audience development isn’t about education, enrichment, etc.  Audience development is about product. The education, enrichment, etc. can be what leads audiences to the water, but it doesn’t make them drink. What makes them get drunk on the experience of theatergoing is the product itself. This season, there’s a show on its way that has the ability to tap into three brand new audiences who may not have been interested in seeing a Broadway show, save for this one. That show is . . . The Man Know As Spider. Who are those audiences?   1.  COMIC BOOK LOVERS   Head …

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the notebook 2

Oh no, you’ll never get the rights to . . .

I have a good female friend who is obsessed with The Notebook.  She watches it like three times a week.  I mean, it was like a teddy bear to a two year old.  She never went anywhere without it.  When I finally gave in and agreed to watch it with her, I didn’t know what she enjoyed more . . . watching it, or watching me watching it, just to see my reaction. One day, when I told her I was looking for things to turn into musicals, she said, “You know what would make a beautiful musical?  The Notebook!”  …

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face

The Producers of Hair did what?

Back when I was in the middle of my ATPAM apprenticeship and studying for my NMAM exam (the test that gets you your company management stripes and a piece of the annuity fund), I learned that the #1 rule of managing a show was . . . never cancel a performance! We were always pushed to come up with creative solutions to problems to prevent mass refunds due to canceling. For example . . . Q:  What do you do if your production of Oklahoma is performing outside at The Muny and the temperature has dropped below the approved AEA …

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vegas

5 More things I learned about Las Vegas.

I’ve written about Vegas before, having spent several months working there as the Company Manager of Chicago at the Mandalay Bay Hotel and Casino, and having spent many hours there hunched over a poker table. I like Vegas. Where else can you stare at a  beautiful nature-made mountainscape in one direction and a beautiful man-made pyramid with a shaft of light shooting out the top in the other. Pyramids and pirate ships aside, it’s a tricky town, especially for Producers, with more live entertainment produced on and off the strip than anywhere else in the world.  Jersey Boys, Cirque, Hypnotists, …

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Broadway Grosses w/e 7/19/09

Show Name GrossGross TotalAttn %Cap AvgPaidAm 9 TO 5 $662,361 8,624 66.91% $76.80 AVENUE Q $340,324 4,726 74.21% $72.01 BILLY ELLIOT: THE MUSICAL $1,443,565 11,370 100.02% $126.96 BLITHE SPIRIT $735,939 9,505 80.33% $77.43 CHICAGO $649,444 8,154 94.38% $79.65 GOD OF CARNAGE $989,245 8,815 102.21% $112.22 HAIR $1,107,181 11,362 100.58% $97.45 IN THE HEIGHTS $854,040 9,667 88.53% $88.35 JERSEY BOYS $1,147,932 9,897 101.24% $115.99 MAMMA MIA! $1,017,703 11,343 94.65% $89.72 MARY POPPINS $881,503 12,006 83.51% $73.42 MARY STUART $289,900 4,865 52.88% $59.59 NEXT TO NORMAL $445,512 5,626 91.09% $79.19 ROCK OF AGES $651,048 7,753 97.20% $83.97 SHREK THE MUSICAL $971,543 12,194 …

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