Audience development isn't about education, enrichment, etc. Audience development is about product.
The education, enrichment, etc. can be what leads audiences to the water, but it doesn't make them drink. What makes them get drunk on the experience of theatergoing is the product itself.
This season, there's a show on its [...]
I have a good female friend who is obsessed with The Notebook. She watches it like three times a week. I mean, it was like a teddy bear to a two year old. She never went anywhere without it. When I finally gave in and agreed to watch it with [...]
Back when I was in the middle of my ATPAM apprenticeship and studying for my NMAM exam (the test that gets you your company management stripes and a piece of the annuity fund), I learned that the #1 rule of managing a show was . . . never cancel [...]
I've written about Vegas before, having spent several months working there as the Company Manager of Chicago at the Mandalay Bay Hotel and Casino, and having spent many hours there hunched over a poker table.
I like Vegas. Where else can you stare at a beautiful nature-made [...]
Show Name GrossGross TotalAttn %Cap AvgPaidAm 9 TO 5 $662,361 8,624 66.91% $76.80 AVENUE Q $340,324 4,726 74.21% $72.01 BILLY ELLIOT: THE MUSICAL $1,443,565 11,370 100.02% $126.96 BLITHE SPIRIT $735,939 9,505 80.33% $77.43 CHICAGO $649,444 8,154 94.38% $79.65 GOD OF CARNAGE $989,245 8,815 102.21% [...]
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