What a big balloon bozo.
I'll admit it. I'm a huge fan of creative "stunts" designed to get your "product" attention. In a cluttered marketing environment (like, I don't know, Broadway?) the right story can get you more attention than you could ever afford.
I've done a few in [...]
I wanted to get a print copy of yesterday's Avenue Q review so that our street team sellers could use it to show potential customers how timely the show is.
It cost me $2.
I literally said to the Newsstand Man, "Well, I'm never going to buy another [...]
Yesterday, Shrek confirmed what had been circulating the street all week: the ogre will be leaving Broadway and heading back to the swamp on January 3, 2010.
How could one of the most powerful entertainment brands of the last twenty years not survive on the Great White Way? Too expensive? Maybe. [...]
I already told you earlier this week how I used to dream about reviving Carrie. Well, whenever my mind wandered away from that horror-hottie, I dreamed about producing another musical:
A musical that could appeal to children and adults alike. A musical that had great tunes already, but also [...]
Patrick Lee, a fellow blogger and member of the ITBA, as well as the guy in NYC who sees more theater than anyone I know, published a byline this AM on BroadwaySpace titled, "The 50 Most Powerful People on Broadway."
Fun!
Patrick spoke to a bunch [...]
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