What will tomorrow’s audience want from their theater?
Yesterday, we chatted about how difficult it is to get the multitasking generation to the theater because they can lay on their couch and channel surf, web surf and Wii surf, all at the same time.
That got me thinking . . .
There have been a number of theories tossed around lately about how the current crop of musicals on Broadway have a certain sound or are from popular musical catalogs, because the current theater-going demographic (folks 40+) is the first group of theater-lovers who grew up on rock and roll.
Simply put, the traditional sound of musicals has changed, because the traditional audience has changed.
Well, in the 1980s, another entertainment game-changer hit the stores: the personal computer and the video game.
According to my calculations, that puts us about 10 years away from the next group of 40 year olds who grew up on something that their parents didn’t; a something that had a major impact on their lives, and their entertainment.
So . . . if Rock and Roll had such an effect on our product . . . can you imagine the effect that the computer will have on our product? Or the video game?
Or, I guess what I’m saying is . . . our audience is about to turn upside down pretty dang soon. The computer is the car of the last 30 years. And that’s going to have a ripple effect and change what people want from their theater.
If you’re a writer, get ready to adapt and expand, because our audience is going to want so much more if we expect them to turn off and sit still for two hours.
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