1 out of 3.
I know you've probably thought about this before, but I just couldn't help mentioning it. It's quite a trend, don't you think?
So why is this?
Is it because the music and the artist behind it provides a pre-existing brand that is makes it easier to market?
Is it also because putting a musical together when the score is already written is a heck of a lot faster than writing a musical from scratch?
Why yes, I think that's part of it as well.
And what about the fact that two of the most successful musicals of the last ten years are jukebox musicals?
Easier and faster . . . and more profitable.
Unfortunately, all these things mean that we're going to see more of these jukebox musicals in the future, whether we like or not.
Want to do something about it?
We just have to come up with other ways to make original things easier, faster and more profitable.
And if we don't, I think we'll need a third Tony category soon enough: Original, revival and jukebox.
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