You've all seen these offers right? I'd bet some of you have even taken advantage of them. Or seriously thought about it. Why not? They're super attractive – you get a high value gift, for just a little bit of "time".
And the salespeople pitching these offers are only too happy to give away that cruise or 3 day weekend, because they know their skills are good enough to convert a high percentage to what they're really selling.
The question is . . . are yours?
So many regional theaters and touring houses are experiencing subscription challenges recently, I wonder if they'd see success using the Timeshare model. Executed properly, I bet they would.
Send an email, or better a direct mail, to your potential new subscriber and offer them free tickets to see XXXX play/musical (make sure it's something that has value and is enticing – think 'cruise'). The catch? To pick up the tickets, they have to take a tour of your facility and hear a presentation on the benefits of subscribing.
Nothing sells a product better than a face-to-face salesperson. The challenge in today's online shopping environment, it's hard to get that face time with your customer. This is a perfect way to get your chance.
Now, don't blow it.
(Got a comment? I love 'em, so comment below! Email subscribers, click here, then scroll down, to say what's on your mind!)
- Come to the 4th Annual Producer's Perspective Social THIS THURSDAY! RSVP today.
- Win 2 tickets to see The Mountaintop! Click here to enter.
SIGN UP TODAY
Ken’s Current Shows
MOST POPULAR BLOG POSTS
CATEGORIES10 Qs for Broadway Pros
Fun on a Friday
Invest in Broadway Shows
Overheard At Angus
Questions From Readers
The Most Popular Posts of the Month
Theater Things That Don't Make Sense
Things To See
Upcoming SeminarsMar8SatApr9WedApr12SatMay17Sat11:00 am How To Raise Money for your Show @ DTE StudioHow To Raise Money for your Show @ DTE StudioMay 17 @ 11:00 am – 5:00 pmTo view alternate dates for “How to Raise Money for Your Show” Click Here. Ever since I started teaching my Get Your Show Off The Ground and Broadway Investing [...]
Ken’s Top 5 Reads
Purple Cow: Transform Your Business...
The Writers Journey: Mythic Structure for Writers