Although I'm not a huge football fan, whenever the Patriots are in the post-season, my New England roots kick in, and I find myself cheering my head off for Tom Brady, with a wing in one hand and a Coke-filled cozy in another.
And while watching the games over the last few weeks, I noticed that those color commentary guys come up with a lot of records. And they can be records about anything . . .
- Most TD passes ever thrown in a post-season game.
- Coldest regular season game.
- Longest punt return by a rookie.
You get the pic.
Some of these Most/Longest/Baldest statistics are a bit much, actually, and are only crunched to give the sportscasters stuff to fill the time.
But a lot of it is fun, because the NFL knows that people respond to records. And they make each game unique, and therefore memorable . . . so it stands out from all the others that the viewer may have seen.
And isn't that one of the rules of marketing?
As a Producer, look and see what is unique about your show and let the world know. Maybe you have the youngest cast on Broadway, or the most ethnically diverse, or maybe one of your songs has the highest note ever sung, or the longest note ever held.
None of these by itself are going to get you to the Superbowl of Success, but they just may help keep you top of mind, when you don't have much else to talk about.
(Got a comment? I love 'em, so comment below! Email subscribers, click here, then scroll down, to say what's on your mind!)
- Win tickets to see How I Learned To Drive! Click here.
- SEMINAR ALERT: Get Your Show Off the Ground Seminar: 2/18. Only 2 spots left! Sign up today!
SIGN UP TODAY
MOST POPULAR BLOG POSTS
CATEGORIES10 Qs for Broadway Pros
Fun on a Friday
Invest in Broadway Shows
Overheard At Angus
Questions From Readers
The Most Popular Posts of the Month
Theater Things That Don't Make Sense
Things To See
Upcoming SeminarsDec7Sat11:00 am How to Raise Money for your Show – SOLD OUT @ DTE StudioHow to Raise Money for your Show… @ DTE StudioDec 7 @ 11:00 am – 5:00 pmThis seminar has SOLD OUT. Please click here for upcoming seminar dates. Ever since I started teaching my Get Your Show Off The Ground and Broadway Investing 101 Seminars, [...]Jan18SatJan25Sat11:00 am How To Raise Money for your Show – in Chicago! @ TBDHow To Raise Money for your Show… @ TBDJan 25 @ 11:00 am – 5:00 pmEver since I started teaching my Get Your Show Off The Ground and Broadway Investing 101 Seminars, I’ve gotten a ton of requests to create a seminar dedicated to [...]Jan26Sun2:00 pm Get Your Show Off The Ground – in Chicago! @ TBDGet Your Show Off The Ground – i… @ TBDJan 26 @ 2:00 pm – 5:00 pmGot a script? A score? An idea? I get a lot of emails from people with a lot of the same questions about shows that [...]
Ken’s Top 5 Reads
Purple Cow: Transform Your Business...
The Writers Journey: Mythic Structure for Writers