Although I'm not a huge football fan, whenever the Patriots are in the post-season, my New England roots kick in, and I find myself cheering my head off for Tom Brady, with a wing in one hand and a Coke-filled cozy in another.
And while watching the games over the last few weeks, I noticed that those color commentary guys come up with a lot of records. And they can be records about anything . . .
- Most TD passes ever thrown in a post-season game.
- Coldest regular season game.
- Longest punt return by a rookie.
You get the pic.
Some of these Most/Longest/Baldest statistics are a bit much, actually, and are only crunched to give the sportscasters stuff to fill the time.
But a lot of it is fun, because the NFL knows that people respond to records. And they make each game unique, and therefore memorable . . . so it stands out from all the others that the viewer may have seen.
And isn't that one of the rules of marketing?
As a Producer, look and see what is unique about your show and let the world know. Maybe you have the youngest cast on Broadway, or the most ethnically diverse, or maybe one of your songs has the highest note ever sung, or the longest note ever held.
None of these by itself are going to get you to the Superbowl of Success, but they just may help keep you top of mind, when you don't have much else to talk about.
Go Pats.
(Got a comment? I love 'em, so comment below! Email subscribers, click here, then scroll down, to say what's on your mind!)
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7 Responses to Forget CDs and MP3s, Broadway needs more Records.
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Surely the statisticians can come up with something. I would love knowing some impressive stats about the shows I love. You could lead the way with your shows.
I love it when the pop world comes up with stats. Most recently Rihanna has had the most selling #1 hits. While Mariah holds the most records sold, but Madonna has had more records at #1 in more countries. BUT WAIT! Katy Perry has had 5 No. 1 hits from one album. So…. In end Who’s the best?
Oops, I just checked… Rihanna is the youngest artist ever to get 11 #1 hits.
Whatever the records are, I really think the fans take those stats to heart! Broadway should definitely market their “records” more often.
Well Stats or not, it gives you something to talk about when you hit the talk shows, and use that free advertising to your own benefit. Maybe it’s time to go on Craig Ferguson?
Thanks for the tip, Ken. You always go the extra mile to get the most out of us! Now, go on and win, Tom Brady & the Pats….
Go Pats??!!??!! Don’t you know Broadway is Giants territory??!!??!!
I say, go Godspell, this year’s hit show with the highest number of principal actors making their Broadway debut!!!!
Dear Mr. Davenport, et al:
May I ask, how many of these shows would have to open Off-Broadway at the same time (or over-lap) to:
“Set-An-OFF-BROADWAY RECORD”
(by one Playwright and possibly one Producer?)
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I say Three (3) for a tie or four (4) for the title. What do you say Sir?