You couldn’t sleep last night, could you?

You were on edge with anticipation . . . who will be nominated for the first ever Broadway Marketing Awards?  Will it be your favorite show?  Will it be the shows that have sold the most tickets?  Which advertising/marketing agencies will dominate?

It’s time to find out!

As I announced yesterday in this blog, I think the worker bees at the Advertising and Marketing agencies in this city are some of the most unrecognized artists in our industry.  They never get the accolades when shows sell well (they only recently started putting themselves on the title pages), and they ALWAYS get the #*&@ when shows don’t sell well.

So, I put together a group of nominators including Jessica Berger, Blake Ross, Josh Seifert, Julie Thompson, Erik Gensler, and myself (don’t worry, I took Godspell and Chinglish out of the running since I was personally involved with those campaigns) to choose a slate of nominees (from this season’s shows) to select the best in a whole bunch of categories.  Today we’re going to announce those nominees and then YOU are going to vote for the winner.

Are you ready?  Here we go . . .

Oh, one more thing . . . I’ve just listed the shows and the credits below.  To SEE the actual logos, taglines, commercials, Twitter accounts, etc. that earned these esteemed organizations their nominations, click on the VOTE NOW button and you’ll be taken to the voting page which will show you the goods.

Now . . .

The nominees for the 2012 Broadway Marketing Awards are:

BEST LOGO

Clybourne Park (Serino/Coyne)
Death of a Salesman (Serino/Coyne)
Evita (SpotCo)
Newsies (Serino/Coyne)
Once (SpotCo)

BEST TAGLINE

Bonnie and Clyde (Serino/Coyne)
Jesus Christ Superstar (Serino/Coyne)
Once (SpotCo)
Other Desert Cities (Serino/Coyne)
Stick Fly (AKA)

BEST WEBSITE

Jesus Christ Superstar (Situation Interactive)
Newsies (Situation Interactive)
Once (SpotCo)
Peter and the Starcatcher (Serino/Coyne)
Spider-Man:  Turn Off The Dark (Situation Interactive)

BEST TWITTER

Bonnie and Clyde (Jeffrey Richards Associates, Alana Karpoff and Irene Gandy)
Evita (SpotCo)
Lysistrata Jones (Serino/Coyne)
Newsies (Disney Theatrical)
Spider-Man:  Turn  Off The Dark (Situation Interactive)

BEST TV COMMERCIAL

End of the Rainbow (AKA)
Ghost (SpotCo)
Jesus Christ Superstar (Serino/Coyne)
Newsies (Serino/Coyne)
Other Desert Cities (Serino/Coyne)

BEST PROMOTIONAL ITEM (AKA SWAG)

Evita (Type A)
On a Clear Day You Can See Forever (Type A)
One Man, Two Guvnors (SpotCo)
Stick Fly (Walker Int’l Comm. Group)
Venus in Fur (The Producers)

BEST PROMOTION

Bonnie and Clyde (Jeffrey Richards Associates)
End of the Rainbow (AKA)
Jesus Christ Superstar (Dodger, Red Rising, Situation Interactive)
Newsies (Disney Theatrical)
Spider-Man:  Turn Off The Dark (Len Gill/Keith Hurd)

BEST ALL-AROUND CAMPAIGN

Death of a Salesman (Serino/Coyne)
Evita (SpotCo, Type A)
Newsies (Serino/Coyne, Disney Theatrical)
Once (SpotCo)
Spider-Man:  Turn Off The Dark (AKA, Len Gill, Keith Hurd, Situation Interactive)

BEST LONG-RUNNING CAMPAIGN

The Book of Mormon (Serino/Coyne)
Jersey Boys (Serino/Coyne, Dodger Marketing)
The Lion King (Serino/Coyne, Disney Theatrical)
The Phantom of the Opera (Serino/Coyne)
War Horse (Serino/Coyne, Lincoln Center)

And that’s it!   The nominees for the first ever Broadway Marketing Awards!

Congratulations to all . . .

And now, it’s up to YOU to choose the winners.

Click HERE to vote.  (You can see all the assets on the voting page)

FYI, the polls will close on Wednesday, June 27th at 11:59 PM EST and the winners will be announced on this blog the very next day.

Vote today!

 

(Got a comment? I love ‘em, so comment below!  Email subscribers, click here then scroll down, to say what’s on your mind!)

——

FUN STUFF:

- Only 13 chances left to see Godspell.  Click here to see it for as low as $50.

- Win tickets to Murder in the First at 59E59!  Click here!

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3 Responses to The Nominees for the 2012 Broadway Marketing Awards are. . .

  1. Allie C says:

    As someone pursing a career in marketing, I love that you’re doing this! But, let’s be honest, Godspell really should be nominated in most of these categories.

  2. David Merrick Jr says:

    EVITA for Best Logo??!! You’re kidding right?

    It’s the same old Logo from the 70s, with very small changes.

  3. Eric says:

    Why no best Facebook category?

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