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Ken’s Top 5 Reads
Purple Cow: Transform Your Business...
Seth Godin
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The Writers Journey: Mythic Structure for Writers
Christopher Vogler
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The Commercial Theater Institute ...
Frederic B. Vogel & Ben Hodges
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Influence: The Psychology of Persuasion
Robert B. Cialdini
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Producing Theatre : A Business Guide
Donald C. Farber
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LA is a huge thatre town. On any given night there are easily over 100 productions to choose from Santa Monica to Encino.
But in order to make it MORE of a theatre town, we need two things: an easily accessible theatre area (like downtown) where theatre folk can hang out and where one can go to just pick a show. The second thing we need is better shows. Time and again, LA has proven, if you build it, they will come.
Although maybe that theory is shot when even Book of Mormon is not selling out at the Pantages!