Yesterday I examined the effects of an election season on our grosses, and today, we’re going to take a look at the micro effects of a Presidential election by comparing the average grosses of a Presidential election week to the average grosses the year after and the year prior.
I know, I know, you’re as excited to hear the results as you were the year you asked for a puppy for Christmas and heard something whelping from your parents’ bedroom.
Here’s what I found out.
Over the past seven Presidential elections, in the year following the Presidential election, grosses during the same week in which election day would occur, Box Office Grosses are greater than the election year by 9%.
Over the past seven Presidential elections, in the year preceding the Presidential election, grosses during the same week in which election day would occur, Box Office Grosses are less than the election year by 9%.
So, while the gaps are a little wider, the results are similar to the season stats reported yesterday . . . which do not demonstrate any major deviation from the norm.
I’m sure if we micro-ed it further and looked at Election Day itself, we’d probably see some drop on those Tuesday night performances during Election Years. But overall, the above data proves that we can’t blame the politicians for any drop in our grosses this year.
But we can blame them for everything else.
Special thanks to my DTE interns, Kimille, Olivia and Lauren, for the help with the research and the number crunching.
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