The future of marquees is here.
Back in June of 2009, I blogged about the first video billboard in Times Square and predicted that they’d soon be seen up and down the Great White Way.
Well, today, three years later, I’m blogging about another digital installation that’s sprung up that I also predict will soon be above every theater in town.
Introducing, the video marquee!
It’s above The Music Box right now, advertising the new Teresa Rebeck/Katie Holmes play Dead Accounts.
It’s hard to get the gist of its impact in this photo, so make sure you take a stroll down 45th St to see it pop in person.
Because pop it does.
And, no more expense of changing the physical sign every time a new show moves in/out.
So in the next two to three years, I’d expect these to have popped up all over town.
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