I’ve seen a lot of things in New York over the past couple of decades, and I don’t know that I’ve ever seen anything that has maimed us as much as that little lady, and my thoughts and prayers go out to those that have lost loved ones and property and those that are still dealing with downed power lines and long gas lines.
A lot of lives and businesses were interrupted last week, and as I navigated through the aftermath of the storm both personally and professionally, I was reminded of how important it is to let your customers know exactly what’s going on during disasters just like this one.
The business winners for me last week, were the ones that updated their websites immediately with home page alerts letting their customers know the status of their phone lines, the status of their shows, and what to do if you had tickets and couldn’t get to the show itself (and I’ll be honest and tell you that I failed at this one, and got our info up later than I will next time).
Even better were the companies (in the biz and outside the biz) that sent emails with warm wishes, as well as instructions or guidelines about their customer’s purchases, travel plans, events, etc.
Disasters are hard on everyone. But it’s essential for businesses to remember that you have a responsibility to think about your customers even before you think about yourselves.
Because the disaster will pass. And when it does, that’s when you’ll want your customers to remember how you helped get them through the storm.
(Many people around the tri-state area could still use your help. Donate your time or your dollars today. Click here for more.)
(Got a comment? I love ‘em, so comment below! Click here then scroll down to say what’s on your mind!)
– Get Your Show Off The Ground! Workshop coming up on 11/17. Only 3 spots left. Register today.
SIGN UP TODAY
Ken’s Current Shows
MOST POPULAR BLOG POSTS
CATEGORIES10 Qs for Broadway Pros
Fun on a Friday
Invest in Broadway Shows
Overheard At Angus
Questions From Readers
The Most Popular Posts of the Month
Theater Things That Don't Make Sense
Things To See
Upcoming SeminarsMay17Sat11:00 am How To Raise Money for your Show @ DTE StudioHow To Raise Money for your Show @ DTE StudioMay 17 @ 11:00 am – 5:00 pmTo view alternate dates for “How to Raise Money for Your Show” Click Here. Ever since I started teaching my Get Your Show Off The Ground and Broadway Investing [...]Jun16Mon7:00 pm How to Nail Your Audition Workshop @ The Davenport StudiosHow to Nail Your Audition Workshop @ The Davenport StudiosJun 16 @ 7:00 pm – 9:00 pmTo view alternate dates for the “How to Nail Your Audition Workshop″ click here. Do you want to improve your chances of getting your dream role? [...]Jun21SatAug16Sat11:00 am How To Raise Money for your Show @ DTE StudioHow To Raise Money for your Show @ DTE StudioAug 16 @ 11:00 am – 5:00 pmTo view alternate dates for “How to Raise Money for Your Show” Click Here. Ever since I started teaching my Get Your Show Off The Ground and Broadway Investing [...]
Ken’s Top 5 Reads
Purple Cow: Transform Your Business...
The Writers Journey: Mythic Structure for Writers