Yep . . . you know where I’m going with this one, right?
Why not a full fledged Actors Equity Awards? Or Dramatist Guild Awards? Etc., etc.
Awards are marketing trifectas. Audiences love them. The Winners love them. And the Producers of the winners love them. They promote the people, which then promotes the industry.
And since awards usually add value to a person’s career, a union sponsoring an award could actually end up increasing the compensation to their own members. You don’t think the agents of those SAG Award Winners are going to use that in their next negotiation?
I don’t remember people caring one iota about the SAG awards a few years ago. And now it seems like everyone was watching.
Maybe we could all be watching another award show in ten years as well. (Note to anyone considering this idea: please put this one in December!)
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