I puppy-sat this weekend. And on one of my many walks with the little lovable Sandy-style b@tch, I was reminded of that amazing thing that happens when you walk a dog in New York City . . . people go nuts.
You’ve seen it, right? Or maybe you’ve done it.
People are walking down the street, in mid conversation, or in mid zone-out, and then . . . they see that little four legged creature of cuteness. They immediately stop talking, and they start smiling, they point, they make their friends look, they talk to you . . . they forget about everything else they are doing and just focus all of their attention on the puppy.
And then, they have to pay attention to you.
“What’s her name? What kind of dog is she?”
And so on and so forth . . .
Which made me think . . . every show, and every business, needs a puppy.
Not a literal one, mind you, but I’m talking about having something that makes your potential customers stop, smile, forget about whatever else they were doing/thinking about buying, shower your show with love, tell their friends about it, take pictures of it. You’re getting the idea.
Puppies come in all shapes and sizes. They can be a great poster. They can be a big star. They can be an actual puppy.
But get whatever breed is appropriate for you and walk it often, and you’ll find that your customers will walk up to you and say, “I want one!”
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