I puppy-sat this weekend. And on one of my many walks with the little lovable Sandy-style b@tch, I was reminded of that amazing thing that happens when you walk a dog in New York City . . . people go nuts.
You’ve seen it, right? Or maybe you’ve done it.
People are walking down the street, in mid conversation, or in mid zone-out, and then . . . they see that little four legged creature of cuteness. They immediately stop talking, and they start smiling, they point, they make their friends look, they talk to you . . . they forget about everything else they are doing and just focus all of their attention on the puppy.
And then, they have to pay attention to you.
“What’s her name? What kind of dog is she?”
And so on and so forth . . .
Which made me think . . . every show, and every business, needs a puppy.
Not a literal one, mind you, but I’m talking about having something that makes your potential customers stop, smile, forget about whatever else they were doing/thinking about buying, shower your show with love, tell their friends about it, take pictures of it. You’re getting the idea.
Puppies come in all shapes and sizes. They can be a great poster. They can be a big star. They can be an actual puppy.
But get whatever breed is appropriate for you and walk it often, and you’ll find that your customers will walk up to you and say, “I want one!”
(Got a comment? I love ‘em, so comment below! Click here then scroll down to say what’s on your mind!)
_ _
FUN STUFF:
-Win Two Tickets to The Beatles Back Beat in LA! Click here.
- Get Your Show Off The Ground Seminar on Saturday, January 19th. Only ONE (!) spot left. Register today and start your New Year off right.
- TEDx Broadway is almost sold out! Get your tickets for this awesome event here! See you on Jan.28th!
If you enjoyed this article, please consider sharing it!
7 Responses to Why you need to get a puppy.
Leave a Reply
Ken’s Current Shows
Ken’s Other Projects
MOST POPULAR BLOG POSTS
Email Me
Subscribe in a Reader
Ken’s Top 5 Reads
Purple Cow: Transform Your Business...
Seth Godin
buy now
The Writers Journey: Mythic Structure for Writers
Christopher Vogler
buy now
The Commercial Theater Institute ...
Frederic B. Vogel & Ben Hodges
buy now
Influence: The Psychology of Persuasion
Robert B. Cialdini
buy now
Producing Theatre : A Business Guide
Donald C. Farber
buy now
puppy = purple cow
same concept
same effect
Personally, I can’t get enough of
pictures of people with kangaroos.
This is soooo true! I want a puppy now! However it seriously makes me think about my competition and how I can create a puppy with what I got. So thank you so much!
Fun! Smiles! I love it. Go Ken!!!!
We recently started marketing a comedy with a SKUNK in it. The show (entitled BEMUSED)just sold to a regional theatre for the 2013/14 season … in the workshops everyone always thought the skunk was adorable. So … our puppy turned out to be a skunk! Who knew?
True story. I was at Yum Yum having dinner before seeing “Virginia Wolf” a couple weeks back. A young family at the next table — parents and a daughter who looked to be 8 or 9.
Out of nowhere, she said is piercingly loud voice, “When I’m old I want to die by being pushed off the top of a really tall building!”
Her parents looked horrified — and embarrassed — as all conversation within earshot just stopped. The little girl, noticing the strained look of pain on her parents’ faces, said, “Oh . . . maybe that’s not a good idea. I might land on a puppy.”
New York kids are different from the rest of the country.
“I want one!” One what – a puppy or a ticket to see you? Either way, they’re not paying costumers. What a shallow post, but I guess they can’t all we winners.
Maybe next time leave the dogs at home and just do excellent work that has something important to communicate.