Back in Mid-January, I asked all of you to take a survey about yourself and this blog with the promise that, like in previous years, I’d publish the results right here where you’re staring.
So are you ready to find out who, besides you, is reading the blog? Where they’re from? And whether they like what I have to say, or if they think I’m not the brightest bulb in the marquee. And here’s a little extra feature. Because this isn’t the first time we’ve surveyed all of you (we first did it back in ’08).
Here are the results to the Producer’s Perspective Survey!
| Gender | Male | 57.10% |
| Female | 42.9% | |
| Age | Under 18 | 1.4% |
| 18-25 | 16.8% | |
| 26-30 | 12.3% | |
| 31-40 | 16.1% | |
| 41-50 | 20% | |
| 51-60 | 24.3% | |
| 61+ | 8.9% | |
| Do you work in the biz? | Yes | 75.7% |
| No | 24.3% | |
| What do you do in the biz? | Actor/Dancer/Singer | 12% |
| Administrative | 11.2% | |
| Director/Choreographer | 10.9% | |
| Musician | 4.3% | |
| Producer | 19.1% | |
| Stage Manager | 4.4% | |
| Student | 5.3% | |
| Writer | 13.3% | |
| Other | 19.4% | |
| If you don’t work in the biz what do you do? | Education | 20.8% |
| Business and Finance | 12.9% | |
| Media | 10.9% | |
| Office and Administrative | 8.9% | |
| Computer and Mathematical | 6.9% | |
| Legal | 6.4% | |
| Health Care | 5.4% | |
| Hospitality | 5% | |
| Government | 4.5% | |
| Customer Service | 3.5% | |
| Other | 14.9% | |
| Do you live in the US? | Yes | 89.3% |
| No | 10.7% | |
| What state? | NY | 50.2% |
| NJ | 7.3% | |
| CA | 7.3% | |
| FL | 3.6% | |
| IL | 3% | |
| CT | 3% | |
| PA | 3% | |
| TX | 2.6% | |
| MS | 2.4% | |
| GA | 1.9% | |
| How did you hear about the blog? | Friend | 31% |
| Internet Search | 22.6% | |
| 10.7% | ||
| Link on another site | 9.4% | |
| 4% | ||
| 3.4% | ||
| Other | 15.5% | |
| Are you an email subscriber? | Yes | 87.4% |
| No | 12.6% | |
| Length of posts | Just right | 82.4% |
| Too short | 7.3% | |
| Too long | 10.3% | |
| Agree or disagree with posts? | Strongly Agree | 24.1% |
| Agree | 45.2% | |
| Sometimes I agree | 30.3% | |
| Disagree | 0.2% | |
| Strongly disagree | 0.2% |
What’d you think? Is it what you thought?
It wasn’t what I thought. See, the funny thing about surveys is that you always, always, learn something.
That’s why I do them on the blog, in my company, and on every show I do . . . and you should too. Not knowing your constituency and what they like and what they don’t is like trying to find the bathroom in the middle of the night without turning on the light. You’re just going to make a mess of everything.
Survey now. Survey often. And then, and this is the most important part, implement action items based on the results.
I know that’s what I plan to do with the feedback you gave me. And I hope you’ll keep reading as I try to make the blog an even better place for you.
(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
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4 Responses to Just who do you think you are?
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Well made point Ken.
PS- Your blog has great stats, Congratulations and keep up the good work!
How do these results compare with those of the survey from ’08? Can we see?
As a subscriber to and daily viewer of your blog i appreciate it immensely, and was happy to participate in the survey. To put things into perspective, just wondered about the absolute number of survey participants, and as a percent(estimate)of total readership?
Hi Ken,
Just curious what the top 5 countries represented among the non-US readers?
Could you share (with percentages)?
Colin