If you’ve been reading my blog for a year, then you remember this post, when I asked why there weren’t Broadway Marketing Awards. And then, we created them! The Ad Agencies and Marketing Companies in town do a ton of work (just managing those ad meetings are worth an award alone!), and they rarely get credit . . . even though they often get the blame (and they often get fired). In fact, it wasn’t until a few years ago that their names started appearing on the title page of Playbills.
So we decided to do something about it, and last year we put together a Nominating crew and had them look at every logo, every website, commercial, etc. and come up with a slate of nominees. And then, we made you the electorate . . . and you voted for the winners in nine highly competitive categories.
Blake Ross, Editor of the ubiquitous brand known as Playbill. That’s right, Playbill. You probably collect them.
Kimberly Kaye, Special Correspondent and Creative Director at Theatermania.com. She has put together numerous reviews and interviews highlighting all of the latest buzz and happenings in the theater world.
Frank DiLella, Theater Reporter and Producer at NY1, reporting for the theater program ON STAGE. DiLella and the “On Stage” team were honored by the New York Musical Theater Festival for their weekly coverage of NYC theater.
And now, without further blog-dieu, here are the nominees for the 2013 Broadway Marketing Awards:
BEST LOGOI’ll Eat You Last (Serino/Coyne) Kinky Boots (SpotCo) Macbeth (AKA) Matilda (AKA) Who’s Afraid of Virginia Woolf? (AKA)
BEST TAGLINEAnn (SpotCo) Hands on a Hardbody (Serino/Coyne) Kinky Boots (SpotCo) Macbeth (AKA) Matilda (AKA)
BEST WEBSITEKinky Boots (SpotCo) Matilda (AKA) Motown (SpotCo) Pippin (ArtHouse Interactive) Vanya and Sonia and Masha and Spike (SpotCo)
BEST TWITTERAnn (SpotCo) Kinky Boots (SpotCo) Macbeth (DTE) Matilda (AKA) Pippin (Arthouse Interactive) BEST TV COMMERCIAL Macbeth (AKA) Matilda (AKA) Motown (SpotCo) Pippin (STEAM, SpotCo) Vanya and Sonia and Masha and Spike (SpotCo)
BEST PROMOTIONAL ITEM (AKA SWAG)A Christmas Story (Turner Entertainment) Jekyll & Hyde (Creative Goods Merch) Matilda (Araca Merchandise) Motown (Bravado) Pippin (Broadway Merchandising)
BEST PROMOTIONGrace (The Producers, The Cast, Blake Ross, Frank DiLella) Macbeth (DTE, Alan Cumming) Matilda (AKA, The Producers, Penguin Young Readers Group) Mystery of Edwin Drood (Situation Interactive) Pippin (The Producers, The Cast, SpotCo, Arthouse Interactive, Ghostlight Records) BEST ALL-AROUND CAMPAIGN Kinky Boots (SpotCo) Macbeth (DTE Marketing, AKA) Motown (SpotCo) Pippin (SpotCo, ArtHouse Interactive) Vanya and Sonia and Masha and Spike (SpotCo) BEST LONG-RUNNING CAMPAIGN Chicago (SpotCo, On The Rialto, Arthouse Interactive) Newsies (Disney Theatrical, Serino/Coyne) Once (SpotCo) Rock of Ages (AKA) The Book of Mormon (Serino/Coyne)
Congratulations to all the nominees. And now, it’s up to YOU to choose the winners. Click HERE to vote.
You can see all the assets (logos, commercials, etc.) on the voting pages. FYI, the polls will close on Wednesday, June 26th at 11:59 PM EST and the winners will be announced on this blog the very next day. Vote today!
Oh, and let’s make today official “Advertiser’s and Marketer’s Day” . . . you know, like “Administrative Professionals’ (formerly Secretary’s) Day.” Send your Advertiser some flowers, or a massage . . . or just give ‘em a hug. They work hard for you. And sometimes they want a little love, in addition to their commission.
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