The bottom line take-away from the study was that consumers who share movie content are 6x more likely to buy movie tickets.
In other words, people that share, buy . . . a lot.
What does that mean to you? Well, it gives us a smaller target audience to focus on (especially if you have a small budget). If this research parallels the theater biz (and I have to think it’s pretty close), then if you can find users that share theater content, they are going to be much more likely to buy a ticket to your show. Simple.
And, more globally, if we can get people who aren’t sharing theater content to start sharing theater content, then they may start to purchase more frequently as well.
Good stuff, right? Simple actionable items based on quality research.
As I said, this study just came out on Tuesday, but something tells me our smart friends at The Shubert Org and Telecharge got an advance peek because look at this new Telecharge website that I stumbled on today. It’s called BroadwayBoosters.com and it gives you points and eventually prizes for . . . yep, sharing content. Pretty cool, right? It’s a fantastic idea, although I still think an actual cash based affiliate program, like what has turned Amazon.com into the monster that it is, would be the best way to 1 – get Broadway content out in the world, 2 – sell tickets, and 3 – defeat scalpers. (The Shubes are on a website releasing roll these days, with BroadwayDiscounts.com getting a release this week as well – which I think is an attempt to
compete with crush BroadwayBox.com.)
You can read the full study here. But it all comes down to what your Mom taught you when you were two. When people share, both sides win.
(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
- Win two free tickets to Rubble at The Fringe Festival. Click here.
- Read this blog with ease on your iPhone! Download the Producer’s Perspective app! Click here or visit the app store!
SIGN UP TODAY
MOST POPULAR BLOG POSTS
CATEGORIES10 Qs for Broadway Pros
Fun on a Friday
Invest in Broadway Shows
Overheard At Angus
Questions From Readers
The Most Popular Posts of the Month
Theater Things That Don't Make Sense
Things To See
Upcoming SeminarsJan18SatJan25Sat11:00 am How To Raise Money for your Show – in Chicago! @ TBDHow To Raise Money for your Show… @ TBDJan 25 @ 11:00 am – 5:00 pmEver since I started teaching my Get Your Show Off The Ground and Broadway Investing 101 Seminars, I’ve gotten a ton of requests to create a seminar dedicated to [...]Jan26Sun2:00 pm Get Your Show Off The Ground – in Chicago! @ TBDGet Your Show Off The Ground – i… @ TBDJan 26 @ 2:00 pm – 5:00 pmGot a script? A score? An idea? I get a lot of emails from people with a lot of the same questions about shows that [...]Feb1Sat11:00 am How To Raise Money for your Show @ DTE StudioHow To Raise Money for your Show @ DTE StudioFeb 1 @ 11:00 am – 5:00 pmTo view alternate dates for “How to Raise Money for Your Show” Click Here. Ever since I started teaching my Get Your Show Off The Ground and Broadway [...]
Ken’s Top 5 Reads
Purple Cow: Transform Your Business...
The Writers Journey: Mythic Structure for Writers