Broadway Grosses w/e 12/24/2017: Christmas Comes Early.

Wait a minute.  Wait a minute.  The best week of the year is supposed to be the week after Christmas, not the week before.

 

Someone forgot to tell w/e 12/24 this old axiom because the run-up to Christmas week this year proved to be historically big.

 

And guess . . . just guess which show made history.

 

That’s right . . . a certain hip-hop founding father.

 

Hamilton did $3.8mm at the Rodgers.  $3.8mm in one week!   There isn’t a show in town that wouldn’t take that gross for an entire month!

 

What’s fascinating about this new house record is that the show is 2.5 years old by now . . . proving that the right hype combined with the right pricing strategy can pay off long after opening buzz and your original Tony-winning cast has left town (That’s also why The Lion King did almost $2.7mm last week).

 

This profitable combination will no doubt further extend the life of musicals in the coming years . . . which will only further the real estate crunch Producers face.

 

What’s unique about this week is that many of the shows on the list posted their impressive figures on only 7 performances instead of the usual 8. (Shows do 7 performances in this week with the benefit of then being able to do 9 the following week, with less of a penalty).

 

You know what else this week tells me?

 

My prediction of a $4mm week . . . is going to come sooner than I even thought.

 

Here are the Broadway grosses from last week:

 

Show Name  GrossGross TotalAttn %Capacity AvgPdAdm
A BRONX TALE THE MUSICAL $708,597.15 6,430 87.99% $110.20
ALADDIN $1,867,971.00 13,462 97.44% $138.76
ANASTASIA $1,232,248.00 9,088 99.39% $135.59
BEAUTIFUL $601,084.66 5,224 72.74% $115.06
CATS $1,033,958.00 9,298 84.53% $111.20
CHARLIE AND THE CHOCOLATE FACTORY $1,068,406.00 9,500 90.72% $112.46
CHICAGO $556,343.54 5,954 78.76% $93.44
COME FROM AWAY $1,269,564.34 7,454 101.80% $170.32
DEAR EVAN HANSEN $1,862,541.66 7,994 101.55% $232.99
FARINELLI AND THE KING $812,128.84 7,193 97.77% $112.91
HAMILTON $3,797,844.00 10,757 101.79% $353.06
HELLO, DOLLY! $2,295,082.16 11,532 99.69% $199.02
HOME FOR THE HOLIDAYS $77,787.15 2,243 22.83% $34.68
JOHN LITHGOW: STORIES BY HEART $117,414.80 1,981 89.23% $59.27
JUNK $352,024.00 5,503 64.96% $63.97
KINKY BOOTS $762,530.75 7,390 74.14% $103.18
LATIN HISTORY FOR MORONS $426,713.00 4,791 68.17% $89.07
METEOR SHOWER $812,760.00 5,382 99.34% $151.01
MISS SAIGON $640,809.27 7,454 72.19% $85.97
ONCE ON THIS ISLAND $594,625.96 4,985 102.32% $119.28
SCHOOL OF ROCK $1,058,888.77 9,802 80.45% $108.03
SPONGEBOB SQUAREPANTS $930,882.60 10,920 84.78% $85.25
SPRINGSTEEN ON BROADWAY $2,411,185.00 4,740 100.00% $508.69
THE BAND’S VISIT $1,144,873.90 7,273 100.00% $157.41
THE BOOK OF MORMON $1,264,284.00 7,561 101.33% $167.21
THE CHILDREN $199,124.80 3,943 75.83% $50.50
THE LION KING $2,682,893.00 13,551 99.87% $197.98
THE PARISIAN WOMAN $520,421.00 5,534 70.80% $94.04
THE PHANTOM OF THE OPERA $1,175,913.90 10,989 97.81% $107.01
THE PLAY THAT GOES WRONG $446,336.25 4,935 72.23% $90.44
WAITRESS $850,369.80 6,798 92.93% $125.09
WICKED $2,220,606.00 15,312 99.38% $145.02
TOTALS $35,796,213.30 244,973 86.96% $138.38
+/- THIS WEEK LAST SEASON +$5,382,501.95      
PERCENTAGE +/- THIS WEEK LAST SEASON +17.7%  

 

*Broadway Grosses courtesy of The Broadway League.

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Comments
  • Carvanpool says:

    No, no pricing strategy or synthetic hype made Hamilton the success it is. That notion devalues the real success of the show, people love it and feel they must see it at any cost. The producers have only exploited this situation, and good on them for that. Don’t delude yourself into thinking it’s success has spawned a replicable formula. It ain’t the case.

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