How to Market Your Show for Free

Taught by Kristin Johnson, Director of Advertising and Marketing at Davenport Theatrical Enterprises, Inc.

The saying “You have to spend money to make money” is no longer true when it comes to the world of theater. In the “How to Market Your Show for Free” seminar you’ll learn how to optimize your personal network, leverage online promotional opportunities, and negotiate beneficial trades to sell out your show without having to sell your house.

Topics Discussed Include:

• Procuring free and extreme discounts on promotional materials
• Navigating free online marketing opportunities
• Building a sales team
• Creating a beneficial promotion
• Finding opportunities to make more cash
• Commission-only opportunities
• Strategic comping strategies
• Understanding your audience

By the end of the seminar, you will be able to revolutionize your project’s marketing strategy, decrease your running costs, and sell more tickets today!