April 24, 2012 @ 6:30 pm – 8:30 pm
DTE Studio
250 W 49th St
New York,NY 10019

Taught by Steven Tartick, Director of Online Marketing at Davenport Theatrical Enterprises, Inc.

Social media isn’t the future of theatrical marketing – it’s the NOW. In this two hour workshop, you will learn how to effectively manage your show’s presence on Facebook, Twitter, Foursquare, and other burgeoning online communities. Topics covered include:
  • How to setup social media accounts for your show.
  • What  is Twitter, and why does it matter?
  • Location-Based Marketing (“Check-ins” and mobile online marketing).
  • Finding your online voice.
  • Turning online buzz into ticket sales.
  • Creating cross-platform marketing campaigns.
  • Turning past patrons into promoters using Facebook.

By the end of the workshop, you will have all of the technical know-how to promote your show on social media, and have a clear understanding of the best practices and strategy for success.

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