broadway-business

What to do if you’re not good at business.

“I can’t do it.  I’ve got no business sense.” If I had a buck for every young and old buck that has said that to me, I could capitalize Spider-man all over again. That quote always comes up when they talk about getting into producing, or producing their own work, or when they tell me they have an idea for a new app but don’t know how to get it off the ground. “I’m just no good at business.” Somewhere along the way, the word business became synonymous with balance sheets and mortgage derivates. But I’ll tell you a secret. …

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A new (and cheap) way to try shows out out-of-town.

A lot of folks come into my office with musicals underneath their arm.  Some need rewrites, some need readings, and many need actual productions.  Of course, that’s the hardest and most expensive thing to get.  But there comes a point when every show needs one.  Without a design, without choreography, without an audience, there’s only so much development you can do. That’s why one of the most common questions I get from those folks, and at my Get Your Show Off The Ground seminar is . . . “How do I get a production?” My white-boarding answer usually includes festivals, …

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broadwaymarketinglessons

What does the Best Business Blogger on the web think about Broadway?

There’s nothing that sets my heart a flutter more than when someone from the traditional business world takes an interest in what we’re doing on Broadway. So imagine how excited I get when that someone is none other than the business and marketing Superman, Seth Godin. I first stumbled onto Seth’s marketing masterpiece, The Purple Cow, years ago, which helped define my marketing style and my “product development” style as well (and yep, as un-artsy as it may sound, a play or a musical is a product, especially when it’s one that you’re trying to get on Broadway).  I started religiously reading …

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Want to know the secrets of Off Broadway casting?

I don’t have them. But, I know some people that do. And those secret-holders are gonna be featured on a panel this coming Sunday, June 1st, sponsored by our good ol’ friends at the Off Broadway Alliance. Pssst .  . . calling all actors, this one is for you. For an hour and a half on Sunday starting at high noon, Casting Directors Cindi Rush (Under My Skin, Silence!, Urinetown), Michael Cassara (Forbidden Broadway, I Love Lucy Live on Stage, Fat Camp) and General Manager Scott Newsome (Handle With Care, Two Character Play, iLuminate, Triassic Parq) will be spilling their …

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Alan Jay Lerner Responded to my Blog from the Grave

One of my readers is a Medium. No, I’m not talking about his t-shirt size.  I mean, he hears the voices of Dead People.  And after last week’s blog about Adaptations (which got a ton of reads), Justin – The Medium/Reader in question – emailed me with a response to the blog from none other than the long deceased lyricist and librettist, Alan Jay Lerner (My Fair Lady, Brigadoon, Gigi). It looks like Mr. Lerner had some very strong and surprising feelings about my blog, and about adaptations versus original works.  His feelings were so strong that he spoke to Justin …

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