Whether you know it or not, we’ve been at war for years.

Our enemy?  The discount sites . . . the code farms . . . those not-so-secret online destinations where customers, some of whom might have paid full price to see your show, can now find a cheaper way in.

Discounts have their place [...]

Whenever I scan a production budget for a new show, and see that hefty figure allocated to the opening night party, the scrooge in me always takes over and wonders, “What if we didn’t have a party? We could put all that money into media to sell more tickets. Or just return [...]