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A new (and cheap) way to try shows out out-of-town.

A lot of folks come into my office with musicals underneath their arm.  Some need rewrites, some need readings, and many need actual productions.  Of course, that’s the hardest and most expensive thing to get.  But there comes a point when every show needs one.  Without a design, without choreography, without an audience, there’s only …

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broadwaymarketinglessons

What does the Best Business Blogger on the web think about Broadway?

There’s nothing that sets my heart a flutter more than when someone from the traditional business world takes an interest in what we’re doing on Broadway. So imagine how excited I get when that someone is none other than the business and marketing Superman, Seth Godin. I first stumbled onto Seth’s marketing masterpiece, The Purple Cow, years …

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