CASE STUDY: A Gentleman’s Guide to Being Box Office Beautiful.

There were three Cinderellas on Broadway last season. But I’m only interested in the two that didn’t feature R&H tunes and puppet mice. A Gentleman’s Guide to Love and Murder and Beautiful: The Carole King Musical were the real Cinderella stories of the last year in my book.  Both began previews with “wait-and-see” futures, and now, well, you might as well put a sign on their theater doors that say, “No Vacancy.  Come back in a year or two.” I normally don’t write these kind of blogs about the business of currently running shows.  But frankly, every Monday when I open my …

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