Why you might have a harder time marketing your musical today than yesterday.

I read an interesting blog and an even more interesting book recently about how to introduce a new product to the marketplace.  Now, granted, these publications were talking about the traditional business world, so their definitions of “products” were things like new cell phones, women’s sportswear, and soft drinks. Me being me, I couldn’t help but wonder if their …

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Why you should read the Broadway Chat Boards.

I like to cruise by the Broadway chat boards every once in awhile.  Why? First and foremost, the folks that frequent the boards, and the folks that post on the boards are our avids.  They are so filled with passion for Broadway and for the theater in general that when they can’t see a show, …

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