Talk to tourists about where they get tickets to Broadway shows, and a lot of them will say, “The Tickets Booth” or “That red place in the middle of Times Square” or “Where the people line up, you can’t miss it.”

Because of its location, and its brand-iful branding, the TKTS booth [...]

Last year, fellow cage-rattlers Jim McCarthy, Damian Bazadona and I, introduced the first ever TEDx Broadway.  We got some great speakers in a room and posed the question, “What’s the best Broadway can be?”

And the answers blew us away.  We heard about Sleep No More’s zero dollar marketing budget, and how [...]