3 Steps to pricing your show.

Because this blog is going to be about pricing, let’s just get this out of the way first . . . ready, say it with me, “Broadway tickets are too expensive!” Ok, we all feel better? Now, let’s talk about how these (too expensive) prices are derived in the first place. Marketing 101 tells us that price …

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Do Broadway shows need bigger reserves? Part II

Ok, now we get to the good stuff. Yesterday, we talked all about the all-important reserve in Broadway Budgets, and how they are used and when they are used (and how we all dream of doing shows that never have to tap into them – because then you can just distribute them back to the …

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