A reminder that there’s (green) gold in them there hills.

I’ve been saving this article for a rainy day. And since it has been rainy, sleety and just plain sh@tty here in the city, I thought we could all use a little pick me up. And this one is $140 million dollars worth of a pick-me-up. The article I’m talking about is from Crain’s, the NY business mag that has surprisingly good coverage of our business. Last spring (I told you I was holding on to this one for awhile) they did a pretty in-depth look at the financial success of Wicked, reporting that in the 10 years since it opened, …

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The Demographics of the Broadway Audience 2013-2014

Extra, extra, read all about it!  Broadway theatergoers are rich! Ok, that’s just one of the obvious takeaways from this year’s demographic study of Broadway theatergoers and their buying habits, as performed by the Broadway League. Despite some of the “duh” aspects of this study, there are a ton of interesting tidbits that Producers like me and you can learn from as we tailor our marketing (and our shows) to the audiences that fill Broadway houses each year.  And just as I do every year when I get the study sent to me from the League, I bullet point the …

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End of Q2 Results for Broadway’s 2014-15 Season

If you’re new to the blog, then welcome to my quarterly analysis of Broadway grosses and attendance (The big-boy businesses on the Dow look at their “earnings” on a quarterly basis, so why not us, right?).  It’s pretty simple, actually.  At the end of each 13 week cycle (the first of which starts the week after the Tony Awards), I take a look at how we’re doing so far, compared to where we were last year. If you’re not new to the blog, don’t worry, this quarterly report will seem new, because you’ve never seen numbers like this before. Here …

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Did that David Bowie reference come across in the headline for this blog? Try again. Ex-ch-ch-ch-changes! There we go.  You get what I’m laying down now, right? Speaking of laying down, Disney Theatrical laid down a super duper new policy this week regarding ticket exchanges that has me dancing in the streets like David Bowie . . . because it’s exactly what I blogged about back in 2009! Way back then I wondered why we didn’t have “change fees,” like the airline industry.  You want to change your flight, it’s $75 and maybe a fare difference, but it’s not “use it …

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Picking at the peak.

Yesterday, I spent a few hours of the holiday afternoon engaging in a typical fall familial activity . . . I went apple picking! Or, I should say . . . I tried to go apple picking. My first problem was that I couldn’t get within a mile of the place, because it was so packed with perky pickers (say that 10 times fast).  We parked at a public school and hoofed it to the farmhouse, and then waited in line and fought the crowds of people desperate to grab an apple off a tree, or climb through the corn …

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