Currently viewing the category: "Economics"

Who is the Broadway Touring Audience? The 2011-12 Report Revealed!

By On May 20, 2013 · 14 Comments

Almost two decades ago, the Broadway League began tracking the demographics of the touring audience for Broadway shows, understanding that the audience on the road is a feeder audience for Broadway.

It is/was true for you, right?

If you don’t live in or close to NYC, and you’re a Broadway fan, odds are you [...]

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Broadway has the solutions to all the world’s problems.

By On May 17, 2013 · 5 Comments

I’m not smart enough to read The Economist.

Thankfully,  I have some friends that are . . . and one of them sent me a great article featured in this month’s issue that talked about The Broadway!  (I get all oogly inside when publications outside of our industry pay attention to what [...]

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Why the Veronica Mars movie backers got screwed.

By On March 22, 2013 · 20 Comments

If you haven’t heard, Rob Thomas, the creator of the Veronica Mars television series, launched a “Make The Movie of VM” Kickstarter campaign recently, in an effort to make the $2mm necessary to fund the film.

Yep, that’s right, I said Veronica Mars . . . the popular three-season TV series produced by [...]

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A Startling Stat on the State of Print.

By On March 8, 2013 · 6 Comments

It’s trivia week here at the Producer’s Perspective!  Yesterday a Sondheim stat and now take a look at this:

We all know that print advertising is on the decline, right?

Well, check this out:

In 2008, a Four Color, Full Page ad in the Sunday New York Times cost $109,000.

[...]

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Why JOBS Act Crowdfunding won’t work on Broadway.

By On March 6, 2013 · 3 Comments

There’s something you never thought I’d say, right?

Well, I didn’t.

But Gary Emmanuel, who happens to be one of the brilliant lawyers that made my crowd-funded Broadway production of Godspell possible, did.

Gary wrote an article recently for HuffPo that offers a contrarian view of why crowdfunding under the recently passed [...]

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