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3 Steps to pricing your show.

Because this blog is going to be about pricing, let’s just get this out of the way first . . . ready, say it with me, “Broadway tickets are too expensive!” Ok, we all feel better? Now, let’s talk about how these (too expensive) prices are derived in the first place. Marketing 101 tells us that price …

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Do Broadway shows need bigger reserves? Part II

Ok, now we get to the good stuff. Yesterday, we talked all about the all-important reserve in Broadway Budgets, and how they are used and when they are used (and how we all dream of doing shows that never have to tap into them – because then you can just distribute them back to the …

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Do Broadway shows need bigger reserves? Part I

Before we decide if Broadway shows need bigger reserves, we should probably define what a reserve actually is. As I described in Breakin’ Down a Broadway Budget, a reserve is a chunk of cash built into a show’s Production Budget (the amount of money spent to open a show) that is set aside for budgetary overruns, …

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The nuts and bolts (and a few screws too) of a Broadway Budget.

Since I started blogging six years ago, I’ve received countless emails from folks around the world asking for information about Broadway budgets. “Can I see one?” “How much does scenery cost?” “What the eff is a recoupment schedule and how do you calculate it?” It was all these questions and the e-piles more that got …

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