You’re invited to the 8th Annual Producer’s Perspective Social!

Hey-yo, everybody!  It’s time to get social!

Every December since this little ol’ blog began, I’ve invited all of you to come hang with me and get social at an NYC drinking establishment.  And, well, the calendar on my computer tells me that it’s that time again.

So, please accept this blog as an invitation to attend the 8th Annual Producer’s Perspective Social!

If you’re new to this blog . . . first, where the $%#$ have you been?  Don’t you know this is where the party’s at?

Second, let me explain what the social is . . .

You come to a bar.  There are a whole bunch of other producers, writers, actors and artists just like you there too.  You talk shop, you talk non-shop, you drink, you network, you flirt, you get invited to someone’s shows, you eat, you swap Broadway gossip and you have lots and lots of fun.

So you have to come, ok?

Here are the details:

The 8th Annual Producer’s Perspective Social
Hurley’s Saloon
232 W 48th St, First Floor
New York, NY 10036
(Between Broadway and 8th)
Thursday, December 17th
7 PM – 9 PM

Admission is free.  There will be a cash bar, and some yummy apps on me.

There are just two requirements if you want to come.

  1. You gotta be a blog subscriber.  Click here to sign up.  It is called The Producer’s Perspective Social after all.
  2. You gotta RSVP.  The social always “sells” out.  So once you’ve made sure you’re a blog subscriber, click here to RSVP.

Some really cool things have happened at these socials over the years.  So register today and come.

I look forward to wishing you a happy holidays!


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Here ye! Here ye! It’s The 7th Annual Producer’s Perspective Social – And You’re Invited!

It’s that time, y’all!

As you know, I love me some online communication.  Blogs, email, the ol’ tweeter.  It’s all good.

But nothing, no-thing, compares to actual face to face interaction.  Especially in our business.  We want need our customers to engage with our shows face-to-face, right?  So that means we need to engage face-to-face much more often ourselves.  Otherwise, forget it.

That’s why I threw my first Producer’s Perspective Social so many moons ago . . . and that’s why we’re about to throw our 7th!

Wait.  What?  You don’t know about the social?

It’s pretty simple.  It’s a good ol’ fashioned ice cream social . . . without the ice cream.  And with lots of theater talk.  And booze.

On Thursday, December 11th, you’re invited to come to Hurley’s Saloon at 7pm to mix and mingle with me and a whole bunch of other people just like you.  You’ll meet actors, writers, designers, producers and maybe even a few people who make their living in other pursuits (!).

But I guarantee you’ll have two things in common with everyone who attends:

1 – Everyone who comes will be a blog reader.  Some may like it.  Others may not.  But that’s fine, because you’ll have something to debate!

2 – Most importantly, everyone that attends will be uber passionate about the theater.

And when you put people that are that passionate about a subject in one room, good things happen. Guaranteed.

We’ll have some free munchies.  And your first drink is on me . . . as a thank you for reading the blog.

So come and network.  Or just come and have fun.  Because you deserve it.

Complete details are below.  But a few things first . . .

  • You must RSVP using the link below.  We always sell out (even though it’s free!), so make sure you RSVP right away.
  • First priority is given to blog subscribers, so if you’re not a subscriber, sign up here to make sure you can get in.
  • The invite is for you.  If you have a guest that wants to come, they must RSVP on their own.  Just send them this link.

Got it?  Good.  I can’t wait to see you there.

Here are the details:

The Seventh Annual Producer’s Perspective Social
Thursday, December 11th, 7 – 9 PM
Hurley’s Saloon, 232 W 48th St, First Floor (Between Broadway and 8th)

To RSVP, click here.

Get ready to get your social on!


(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

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First Colony Records and now they take our Chicken Soup???

It was two years ago (time doesn’t fly, it rockets by) that Colony Records announced it was closing its doors forever.  It was a sad day, of course, especially for those of us who shopped there as young actors (this guy) or those tourists who were looking for a signed Alf poster.

The closing meant the end of an era and the change in our industry (who buys CDs and sheet music anymore . . . and Alf?).

I’m sad to report that another era has has come and gone, as the famed Cafe Edison, with its monster matzo ball soup, will be closing its doors by the end of the year.

If you don’t know the Cafe Edison on 47th St., which occupies a corner of the Hotel Edison (which is undergoing a much needed renovation and therefore kicking out the Cafe in exchange for a “white-tablecloth restaurant with a name chef”), make sure you stop by at least once before it shutters forever.

Honestly, don’t stop by for the food.  I’ve never been the biggest fan of the eats (I still wonder why my OJ isn’t fresh squeezed but costs the same), but that’s not why you should go.

The Cafe Edison, or “Polish Tea Room,” as it was called, is one of the last remnants of old school Broadway.  It’s where the industry collected to close deals, celebrate hits, and gossip about flops.  (They even held the meetings deciding the Tony Nominations there!)  But what I loved about it was it was a teeny tiny room packed by every type of industry professional.  It wasn’t a Producer’s hangout.  It wasn’t a stagehand hangout.  It was for everyone.  And in our dysfunctional family of a business – that ain’t too easy to sustain.  But, if you know the history of the owners of the Cafe (read this fantastic article from Playbill about Manny Azenberg’s thoughts on the closing), then it’s easy to see why people wanted to be a part of their family.  Neil Simon even wrote a play about the Tea Room, called 45 Seconds from Broadway (which unfortunately only lasted about 45 seconds on Broadway and signaled the end of a comedic era on Broadway as well).

It wasn’t the prettiest of diners.  But it had characters . . . and frankly, it was a character, and will be sorely missed.

Pay your respects to the Edison before it goes away.  Because whether you ate there or not, it was within those walls that much of our modern industry was shaped.

My only question is . . . where will the industry get shaped in the future?



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A Salad by any other name would still be Just Salad.

I’m trying to eat healthy.  I swear.  I’m only having ‘wings’ 3 times a week now instead of 5.  Progress!

One of my new favorite healthy lunch spots is Just Salad, where they serve . . . ahem . . . just salad.

Chopped salad, Caesar salad, Make Your Own Salad . . . as the name suggests, there’s a lot of Just Salad.

And there is usually just a line out the door.

I can’t help but love a place whose name so specifically tells you what it is.  There is this confidence in, “If you want salad, come and get it.  If you do NOT want salad, do NOT come here.  You will be disappointed.”

And I couldn’t help but think how musicals and plays need to strive to do the same thing with their titles.  Because a title is a show’s most important marketing tool.  It’s your audience’s first touch point, and therefore a mucho important one.

I’m not suggesting titles be things like, “Just a Musical about the Witches of Oz” (Wicked).  That kind of titling would be gross.  There’s no art in that.  And plays and musicals are not healthy lunch spots.

But it is still important that your title communicate what your show is about so that the audience can decide, “Is this show for me?”  or more importantly, “Is this show NOT for me?”

That was the important lesson I learned years ago.

I used to think that as long as I got a butt in the seat who paid a few bucks for a ticket, I was good.  But no.  See, if you get someone in a seat by any means necessary and the show is not what you’ve told them it is (with your title or your description), and they don’t like it?   Well, the word-of-mouth is going to be that much worse.  And you’ll find you’ll lose more money from the people that dude will tell.  (Imagine going to Just Salad and being pitched various types of steak.)

This is especially true for original pieces that have no pre-existing brand name recognition (movie, book, etc.).

When coming up with your title, make sure the show gives the people not only what they want, but what they expect.


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It’s that time of year! The 6th Annual Producer’s Perspective Social is on!

Broadway SocialAs hard as it is to believe, the holiday season is almost upon us.

And that means it’s time to p-a-r-t-y.  Or, as we do it here at The Producer’s Perspective, s-o-c-i-a-l.

Every December we open up our office (and our studios) and invite all of you to come, sample some of our “Producer’s Punch,” and meet fellow readers.  We’ll have producers and writers and actors and possibly even a juggler or two.  You’ll have a chance to network, and meet other people that are as passionate about the theater as we are.  The social is free, although we will pass a bucket for one of my favorite Broadway charities, The Actors Fund.

And we’ll have chicken wings.

This will be the sixth year (!) of our social, and I’m proud to say it’s gotten bigger every year.  And that’s why it’s important that you RSVP.  We have “sold out” all the other socials, and this one will as well.  (Oh, and since we do sell out, if you RSVP and don’t come, someone else can’t.  So only RSVP if you are definitely going to make it.)

Here are the details:

The Sixth Annual Producer’s Perspective Social
Thursday, December 12th, 7 – 9 PM
My Office – 250 West 49th St.  3rd Floor

To RSVP, click here.  (Only 1 person per RSVP.  Each individual attending must RSVP separately.)

Get ready to get your social on!


(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

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