Fun on a Friday: You can’t buy this kind of publicity.

I had a consulting client come to me recently who said, “Ken, can you help me create a video that will go viral?  Something that can get me a million views and national exposure?  Something that the traditional press that doesn’t usually cover Broadway will go nuts for?” My answer?  No. You can’t create something for …

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Fun on a Friday: A Gentleman’s Guide to Subtle Marketing.

Like all of my Fun on a (Freezing) Friday blogs, this one will incite a few chuckles, for sure. But what’s great about the video you’re about to see is that it’s a piece of fantastic marketing, without feeling like marketing. When you click the link, you’ll see a Facebook video put together by A Gentleman’s Guide to …

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