social-selling2

The simple secret to selling on social media.

I bought a ticket to a show the other day, solely based on a tweet . . . first hand proof that social media can sell. But how?  How can you sell your show on social media? First, it’s important to realize that it’s called “social” media.  It’s not called “sales” media.  It’s social by nature and design.  You have “friends” on Facebook.  You don’t have leads or customers.  You have friends. Now, imagine this . . . You meet someone new on the street.  Someone who you think could be a new friend.  And within thirty seconds of meeting you, …

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confused tourist

The Top 3 Tools I Couldn’t Live Without as a Tourist.

I’m in midair as I type this blog, flying back from my honeymoon in Hawaii, where I lived like a tourist for the last 10 days. Going on vacation is always great for relaxing and re-energizing the spirit, but I also find vacations to be super educational for producing Broadway shows. See, Broadway audiences are about 65% tourists. That’s right, 65% of the people filling those seats aren’t from the tri-state area. They take planes, trains and automobiles from hundreds if not thousands of miles away to come to NYC and while they are here, they take in a show …

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broadway-data-google

A peek into an entertainment goer’s brain, thanks to Google.

You know what makes Google so powerful? No, it’s not the billions of dollars.  It’s the billions of bits of data. Knowledge is power.  And the more you know, the more you can earn (sounds like an entrepreneur’s public service announcement, doesn’t it?). Thankfully, Google paid attention to PSAs when they were a kid and they also learned to share.  Check out this infographic about the mind of the live entertainment consumer that The Goog created using all the search data it has at its e-fingerprints. First the good news . . . interest in live entertainment is up (I’ve always hypothesized that as …

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broadway-weather

Why in the wind is the weather so scary.

If you’re like me, and you get your daily weather report from The Weather Channel’s Weather.com, then you might think the sky is falling.  Literally. Take a look at the headlines that have appeared on the homepage over the last week: Why Scientists Are Worried About Yellowstone Tropical Threat, The Next Move Most Powerful Earthquake in Decades Hammers California Entire Town Running Out of Water Gulf of Mexico:  Tropical Threat Ahead WARNING:  Threat Brewing in the Gulf Dangerous Storms Ahead Scary, right?  Not a single positive, good times, sunny day, headline in the bunch. Why? Because someone at The Weather …

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crowdsourced-broadway-logo

How about YOU pick the logo for my next Broadway show!

I’ve attended a lot of ad meetings in my couple of decades workin’ on The Great White Way, and they can be quite a party, let me tell you. One show I worked on had about seventeen different types of Producers, from investment bankers to movie moguls to a dude who invented a household item you use everyday and probably say, “I wish I thought of that,” every time.  Add to that, a fleet of marketing teams and management teams who ranged from 19 years of age to one octogenarian. With that kind of diversity, and the sheer number of people …

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