Damian Bazadona

Podcast Episode #10 – The past, present and future of Digital Marketing with Damian Bazadona.

It wasn’t too long ago that the most buzzed phrase around the biz was “The future of advertising is online.”  Broadway (and the rest of the world) got swept up in the digital marketing revolution so fast that our head is still spinning. (I can remember exactly where I was when I first heard about an “AdWord.”  And, just like some of my older peers can talk about the days when Broadway tickets were only a dollar, I can talk about the days when AdWords were only a nickel!) It has been a whirlwind for sure, and while our industry will …

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gauntlet

Yet another Broadway competitor . . .

Broadway used to own Times Square.  Back in the day, if you wanted live entertainment (other than a few seedy strip clubs or the crazy homeless guy on the corner of 47th that talked about his feet), Broadway was it. It ain’t that way any more.  We’ve got stand-up comedy shows, the Best Buy concert venue, B.B. King’s, The Ride (half bus tour/half show), not to mention Ripley’s Believe It Or Not!, Madame Tussauds, about 37 movie screens, and my favorite new theatrical experience . . . standing on the steps and watching people walk by.  And that ain’t no joke. …

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mays

Fun on a Friday: A Gentleman’s Guide to Subtle Marketing.

Like all of my Fun on a (Freezing) Friday blogs, this one will incite a few chuckles, for sure. But what’s great about the video you’re about to see is that it’s a piece of fantastic marketing, without feeling like marketing. When you click the link, you’ll see a Facebook video put together by A Gentleman’s Guide to Love and Murder, which features star Jefferson Mays, covering hits up for last week’s Grammys.  Fun, right?  Well, what’s even more fun is that each song is sung by a different Jefferson Mays character from Gentleman’s Guide. It’s pretty hysterical. But what’s brilliant about the vid is …

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Untitled

I saw the future. And it was BroadwayCon!

Well, it took awhile. Back in 2011, I blogged about the “con” revolution.  You know, ComicCon, EmeraldCityCon, DragonCon, ILikeHungarianCabinetMakingCon, and so on.  With all the different “cons” out there, I had to wonder why there was no BroadwayCon. Well, thank your lucky Broadway stars, there is one now. Just this week, Co-Founder Anthony Rapp (yep that Anthony Rapp, of Rent fame) announced that the first ever BroadwayCon will take place one year from now, in January of 2016.  They’re planning on roundtables, master classes, autograph sessions and a whole lot more.  And please tell me that people are going to dress up …

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drew-hodges

Podcast Episode #5 – Marketing Magic with The Wizard of Spotco, Drew Hodges.

Sure you can study marketing in school.  You can even read books about it like I do. But there’s really only one way to master Broadway marketing, and that’s to do it.  And a lot of it. There aren’t too many people in the world that have worked on the advertising and marketing for more Broadway shows than Drew Hodges and his industry leader of a company, SpotCo.  Just look at their credits! All those shows make Drew a master with a capital M.  And we snagged him for episode 5.  Whoo!  Whoo! If you asked me what the one skill …

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