Currently viewing the category: "Marketing"

Is the Grammy Award for Best Show Album like a Student Election?

By On February 12, 2013 · 9 Comments

I was thrilled that Once won the Grammy for Best Musical Theater Album on Sunday night.  But it got me thinking . . . is it just a coincidence that the Tony Award winner for Best Musical also won Best Musical Theater Album?

Is this Grammy just like a [...]

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Could our unions host award shows too?

By On January 31, 2013 · 7 Comments

While I was watching TEDxBroadway ‘trend’ on twitter the other day, I noticed another interesting trending topic . . . #SAGAwards.

Yep . .  . you know where I’m going with this one, right?

Why not a full fledged Actors Equity Awards?  Or Dramatist Guild Awards?  Etc., etc.

Awards are marketing trifectas. [...]

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What Broadway can learn from Lebron James.

By On January 24, 2013 · 9 Comments

I saw a photo of a youngster from China wearing a Lebron James jersey the other day that got me thinking about the overall marketing of Broadway.

So much of sports marketing is actually not the marketing of the sport itself.  The enthusiasm for the teams, and for the playing of the [...]

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5 More Takeaways on Getting Your Show Off The Ground.

By On January 21, 2013 · 1 Comment

A spoof of a famous movie, a dance story-spectacular, a personal story of triumph over illness . . . these were just of a few of the concepts for some of the shows this week’s participants were looking to get off the ground.

We talked about . . .

How to get [...]

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It’s Batting Practice on Broadway.

By On January 3, 2013 · 3 Comments

Growing up as a kid in suburban Massachusetts in the 80s, I took at least two trips a season to the famed Fenway Park to catch BoSox games. (Huh. I wonder if anyone has ever studied my Massachusetts generation for signs of permanent depression after being exposed to so much loss at [...]

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