VIDEO: How to “scrum” a marketing campaign for your show.

We got such positive feedback on our first Producer’s Perspective Video where I channeled my inner algebra teacher and explained how above-the-title Broadway Producers get paid . . . that I thought I’d do another! In this video, I explain one of our Willy Wonka-like trademark secrets for marketing shows.  It’s called The Marketing Scrum! Don’t know what a …

Read More

Could a Broadway show learn from Uber and Postmates?

In the past few weeks, two online companies, Uber & Postmates, did something that no company likes to do . . . they cut their prices. Companies usually drop prices for two reasons: They believe that a lower price will sell more of their product or service so profit margins will increase. They are in a …

Read More