How to put Butts in Seats . . . a panel.

People often ask me what a Producer’s number one responsibility is, to which I respond . . . “My job is to get a show to run as long as possible.” Why is that my goal? Well, the longer I can get a show to run . . . the more people who will hear the …

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If at first you don’t buy, we should try, try again.

Sometimes I think that Producers and Marketers forget that theater tickets are expensive. We talk about ticket prices so much, and we talk about discount ticket prices so much, that we just get numb to it.  (We also tend to think of ticket prices in terms of 1 ticket at a time – from as …

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