5 Reasons why I loved Peter Pan Live on NBC.

Imagine for a second that you start producing Broadway shows.  And your first Broadway show is Wicked.  The next Broadway show is bound to come up short, no matter how well it does, right? That’s the position NBC was in after last year’s surprising The Sound of Music pulled in over 18 million viewers.  It was a Wicked-like performance, and they set themselves up for a disappointment. The ratings are now in for Pan and it pulled in only 9.2 million viewers (!), which is one of the best Thursday nights the network has ever had.  But still, the rumors are that the big brass at NBC …

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The most important review of Peter Pan.

Did you watch Peter Pan live? Iain did. And his is the most important review of them all.  It’s more important than Entertainment Weekly.  More important than The Daily Beast.  And certainly more important than mine. How come? Because Iain represents tomorrow’s audience.  He’s a boy who will grow up . . . and hopefully buy theater tickets. If we get him hook-ed. Did we? Watch this video and find out (Email subscribers, click here if you can’t see the video below). Oh, and on Monday I’ll blog about my thoughts about last night’s broadcast.       (Got a comment? …

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Broadway Focus Group

10 Things I Learned from Broadway Theatergoers at My Focus Groups

Over the past month, I’ve conducted two sets of focus groups for Gettin’ The Band Back Together, my upcoming Broadway Musical (there was about a 50/50 shot I was going to announce our spring opening last week, FYI . . . but another show slipped into a theater I was targeting, so we wait for the next!). Because of the unique nature of the show, and, well, because it is set in New Jersey, I did two groups in New York (to get the New York audience’s take) and two groups in New Jersey (to get their take, and compare the difference).  What …

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CASE STUDY: A Gentleman’s Guide to Being Box Office Beautiful.

There were three Cinderellas on Broadway last season. But I’m only interested in the two that didn’t feature R&H tunes and puppet mice. A Gentleman’s Guide to Love and Murder and Beautiful: The Carole King Musical were the real Cinderella stories of the last year in my book.  Both began previews with “wait-and-see” futures, and now, well, you might as well put a sign on their theater doors that say, “No Vacancy.  Come back in a year or two.” I normally don’t write these kind of blogs about the business of currently running shows.  But frankly, every Monday when I open my …

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The Last 20 Years of Best Musical Winners: A By The Numbers Infographic

Admit it. If you’re a Writer or Producer of musicals, I’d bet that you’ve stood in front of a mirror, imagining yourself collecting your Best Musical Tony Award.  You’ve probably even created your list of who to thank, who not to thank, and who to publicly tell to “Shove this Tony up your a$$!”  (I’d advise against that last part if you make it to the podium.  Save it for your shrink.) And why wouldn’t you want a Tony Award for Best Musical?  It’s the Grand Poobah of awards in our business. But how do you get one?  Sure, you need to …

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