rubiks-cube_2630857b-1

Come on in, the water in a Royalty Pool is fine.

I like a puzzle. I was one of those Rubik’s Cube kids, who spent all of recess in elementary school competing with my fellow geeks to see how fast we could solve that six-sided colored puzzle. That’s why when I started studying the economics of Broadway back in my early Company Management days, Royalty Pools …

Read More
how-to-have-highly-integrated-marketing-campaign1

What’s in a Broadway Marketing Campaign anyway?

You’ve all seen Broadway ads . . . on TV, on billboards . . . maybe you’ve even received an email about a discount from some 3rd party like Playbill.  Or, maybe you’re even more special and you’ve received a flashy, full-color, two-fold, direct mail piece in your actual mailbox!  (Whatever show sent you that …

Read More