Shirley Herz Broadway Press Agent

A sad press release about one of the best Press Agents.

Shirley Herz, one of the “founders” of theatrical press, passed away on Sunday. What do I mean by “founders?”  Well, although the theater is thousands of years old, we often forget that our industry . . . the Broadway machine that makes musicals and plays for tourists to see, ain’t all that old.  Show Boat, one of the markers of the modern musical, was produced less than a hundred years ago.  Oklahoma is only 70 years old. And that means people like Shirley Herz, who was 87, were around to see our pubescent years . . . and helped shape us …

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CORY-MONTEITH-broadway

The entertainment industry is not all glee and games.

I get breaking news from CNN pushed to my iPhone, as I’m sure a lot of you do as well.  And I’ve read some pretty sad things over the years. But for some reason, the death of Cory Monteith hit me a little harder than any of the other alerts I’ve received.  And I only made it through a season and a half of Glee.   Maybe it was because he was only 31.  Maybe it was because he was talked about as one of the nicest guys on the planet.  Or maybe it was because he was dating Lea Michele, …

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Broadway pause button

Pressing the pause button today of all days.

Last week, I blogged about the importance of pressing the pause button during difficult negotiations. Today, I’m going to use the same phrase for a much more important reason . . . Now that we’ve passed the 10th Anniversary of September 11th and distanced ourselves further and further from that tragic day, I hear it mentioned more casually in conversations about the Broadway business. “September 11th changed the way we discount forever.” “We are still recovering from the post-9/11 consumer buying patterns.” “Is the 9/11 Play market over-saturated?” Now, these are all important comments and questions about our industry in …

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Something else that newspapers can’t do . . .

Here’s an idea . . . In all fairness, I’m not even sure websites can do this yet.  Well, I’m sure they can, but I’m not sure they are doing this yet. I know our industry isn’t . . . but I think you’ll agree after you read this entry, that we should. If you’re advertising a show, you may buy banner ads across a news website like NYTimes.com or Playbill or even Huffpo. Your ads are served across the network, in most cases,  or what is called ROS or Run of Site, which means they are served on all …

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3 Things the theater can learn from the Oscars

Sometimes I wonder if NYC will ever declare Oscar Sunday a city-wide holiday.  I mean, the streets are already deserted, people are having dinner parties . . . all we need to do is suspend some parking rules and bingo – instant holiday. The Academy Awards are perhaps the biggest award show of any kind in the entire world.  I watch, not because I’m a big movie buff, or because I have money in an office pool or anything.  I watch to see if there are any tips the theater can pick up for our big awards show (The Tony-Tony-Tony), …

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