Have you cut your electronic grass lately?

Websites used to be simple. You put them up.  Period. But you can’t get away with just erecting a site and walking away anymore.  Oh no.  Especially when you’ve got a long-running show. You see, if the Internet is like the information superhighway, then websites are the houses along this electronic roadway.  And as consumers race …

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Look, it’s a Playbill on your phone!

When I started attending Broadway shows in my mid-teens, I purposefully got to the theater early so I could devour the Playbill.  I read every word of every bio, read every name on the staff page, and tried to figure out what the people did to get listed in the Special Thanks (a little secret – on …

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