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How much of an economic impact did Broadway make in 2008-2009?

For 15 years, The Broadway League has been measuring our industry’s impact on the NYC economy. This year, the League changed up how these figures were calculated (much like how the League changed the publishing of our grosses and attendance a year ago).  Previously, the impact only counted money spent by those people who came to NYC “primarily to see a Broadway show, or extended a trip made for another purpose in order to go to a Broadway show.” The reason for the change was to account for the incredible increase in out-of-town visitors (especially the international crowd).  In the …

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Merch madness means you’re mad if you don’t have merch.

I’ve worked on some stinkers of shows. And you know what?  No matter how short the run, we’ve always sold some t-shirts. T-shirts and other pieces of merch are social proof badges that audience members can showcase in their own communities which elevate their status.  How high that status goes depends on the show and the value of the brand (Wicked = high, In My Life = low). Thanks to the high price of theater tickets, getting a buyer to tack on a $20 t-shirt is easier than in other industries (how many times have you seen a merch stand …

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Get Your Show Off The Ground Seminar – SOLD OUT!

Thanks to the 20 folks that snatched up the slots at the GYSOTG Seminar (try and pronounce that with me . . . guy-sought-g). For everyone else that wanted to get in, I’m sorry but we are sold out. We are still taking waiting list applicants, however, in case any of the 20 have to back out. If you want to be on the waiting list, email my assistant asap at melissa@davenporttheatrical.com.  The waiting list will be treated on a first-come-first-served basis, so email asap if you still want a shot at the January seminar. Because there was such a terrific …

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