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Our fourth and final reading of the year announced.

It seems like just yesterday we announced our reading series, and now, here we are, 9 months later, announcing the fourth and final reading of the year! Usually we announce the next reading the day after our previous reading, so we’re actually a little late in this announcement. Why are we late? We chose a musical . . . and true to form, those f’ers just take more time to pull together.   So what will we be reading on Monday, December 13th at 8 PM?  (Shouldn’t musical readings be called singings?) Date of a Lifetime, with book and lyrics by …

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5 Shows that stand out at NYMF.

Six years ago, Altar Boyz debuted at the NYMF.  And it changed my life. Yesterday, the 7th season of NYMF kicked off. And hopefully, a lot of lives will be changed when it’s over. If you don’t know NYMF, you should. If the Fringe Festival is the Walmart of theatrical offerings (and for the record, there is nothing wrong with Walmart – it’s got everything you could ever want and then some at “everyday low prices”), then NYMF is the Madison Avenue boutique of musicals. During the voting at NYMF’s Next Broadway Sensation last Sunday, which I was honored to …

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Theater things that don’t make sense: Vol. 8

I was recently at a big ol’ touring house outside of NYC.  You know, one of those theaters in major metro areas all over the country that presents big national tours like Billy Elliot and Mary Poppins as well as concerts, lectures, local dance recitals and more. I was talking to the TD of this theater, and he was telling me about his house plot.  You know, the bank of lighting instruments owned by the theater that can be used for small shows, or used to augment big shows, etc. (which allows touring shows to travel with less, saving them …

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Next up in our reading series? Heartland.

The first play in the Davenport Developmental Reading Series, Alex Webb’s Civil War drama, Amelia, was, well, as much fun as Civil War Dramas can be. We had a great time, learned a lot, and the post-reading survey results on the play demonstrated that Alex was really on to something.  I look forward to giving you updates on what he’s up to next with the play. It’s already time for the second date in our free reading series.  This time, we found our writer north of the border.  Steven Owad hails from Calgary, Canada. And next Monday, June 14th at 8 …

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“When I say Broadway, you say . . .” Survey Results revealed.

My staffers and I got into a discussion last week about what the word ‘Broadway’ meant to our ticket buyers.  What sort of images did it conjure?  What did they associate with it?  In other words . . . what did the brand of Broadway actually mean? We decided to find out. I sent a couple of my loyal staff members (and the ones with the warmest coats) to the TKTS booth to ask 100 female theatergoers the following question (we asked only females because they drive the majority of the ticket purchases): “What is the first word that comes …

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