Currently viewing the tag: "BroadwayBox"

10 Questions for a Broadway Pro. Volume 2: A Marketing Director

By On March 5, 2010 · 2 Comments

I got some great response from the first edition of 10 Qs for a Bway Pro, so I thought I'd roll out Volume 2 this week. 

Last week we talked about advertising . . . this week, we explore the more ambiguous world of marketing with none [...]

Continue Reading →

Are discounts eroding our sales?

By On March 30, 2009 · 14 Comments

Ohhh, if I had a dollar for every time I heard this
question, my shows would never have to discount ever again!

While discounting has always been used to launch new products as well as entice
people to buy old products (remember when your Mom used to cut coupons?), it
wasn't until [...]

Related Posts Plugin for WordPress, Blogger...

Continue Reading →