Who reads The Producer’s Perspective? Survey says . . .

Thanks to everyone who took last week’s Producer’s Perspective survey!  And now, it’s time for the results!  Just who is reading what you’re reading right now? I’ve posted some of the data that I thought you’d get a kick-line out of below.  Oh, and I may have tossed in a comment or two amidst the data (are you surprised?) so bear with me.  For those chess nerds players out there, if I was shocked by a stat, I used the chess notation for suprise (!). GENDER 55.38% Male 44.62% Female AGE 18.33%  19-25 13.35%  26-30 18.33%  31-40 17.13%  41-50 18.33% …

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Favorite Quotes Vol. XXIX: What does Microsoft have to do with us?

Poor Microsoft.  They just can’t seem to do anything right these days. Actually, that’s not true.  They just can’t seem to do anything first these days. CNN had a great piece on the fall of Microsoft last week, and believe it or not, I found it relevant to Broadway.  The article described how this monster of a company, that led the charge into the computer age, has since fallen to the back of the pack, while their old competitor, Apple (whom they had previously easily bested), and their new competitor Google, jumped out in front. Microsoft is getting beaten in search, …

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How to make money on YouTube . . . with Broadway?

An interesting article appeared in the technology section of The Times this week about YouTube, and how Google expects their 1.65 billion dollar baby to be profitable this year. How? Well, they made friends with the enemy. The TV and film industries have been fighting with YouTube since the site came out.  As fast as videos of copyrighted material could go up, another lawsuit would be filed.  Google claimed innocence (!), but eventually agreed to police their backyard as much as possible. Well, those bitter enemy industries are now the closest of friends. Why?   Like just about everything else, …

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“When I say Broadway, you say . . .” Survey Results revealed.

My staffers and I got into a discussion last week about what the word ‘Broadway’ meant to our ticket buyers.  What sort of images did it conjure?  What did they associate with it?  In other words . . . what did the brand of Broadway actually mean? We decided to find out. I sent a couple of my loyal staff members (and the ones with the warmest coats) to the TKTS booth to ask 100 female theatergoers the following question (we asked only females because they drive the majority of the ticket purchases): “What is the first word that comes …

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10 Simple Steps To Start Internet Marketing Your Show.

You’re probably smart enough to know that the internet is where you’re supposed to be if you’re trying to market your show. But are you smart enough to have started? If you are one of those Producers or Playwrights who always meant to get around to understanding the internet but haven’t quite got around to it, don’t worry, you’re not alone.  I know a bunch of players in the Broadway arena who still haven’t picked up the ball yet.   To help you get into the game, I consulted with my web-guru, Jamie Lynn Ballard (who makes all of my …

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