In every marketing meeting I've been to, there's always one idea from someone around the table that makes everyone else look at each other and mouth, "WTF?"
Now, I actually think you need those ideas (and sometimes they are mine!) . . . because it's important to get crazy every once in a while. Sometimes [...]
Have you noticed your inbox filled with more Kickstarter requests lately? Have you seen more postcards on radiators at rehearsal studios in town? Has your Facebook been blowing up with event invitations that begin with the words, "I'm in a show!"
All of this could mean only one thing . . [...]
A friend of mine produced a Broadway show this past spring, and we recently got together to trade stories. When I asked him how it went, he said, "You know that expression, being shot out of a cannon? Well, everything happened so dang fast, I felt like we were shot out [...]
On a Friday afternoon during my first few weeks as an Assistant Company Manager at Show Boat back in 1996, two firemen came up to our office at the Gershwin theater and said there was a water main break nearby, and there might not be water servicing the building for the [...]
I was asked to speak at the Arizona Presenters Alliance annual retreat yesterday and during one of my sessions, which I call, “Stump The Marketing Guy!” (I offer a $100 prize to anyone that can give me a problem that I can’t find at least one action-item solution for), I was [...]
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