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At the Broadway League Conference: Day 1/Kids ‘R Theatergoers Too

One of the hippest long-term audience development initiatives the Broadway League came up with over the last few years was the establishment of a Kids Advisory Board.  The Board is made up of thirty kids, ages 11 – 16, from all over the country.  What do they have in common?  They love the Broadway! By tapping the minds of these young avid influencers, the League is able to learn the simple answers to a host of questions that could help secure the health of the Broadway theater through Generation Z (aka The Net Generation), Generation Ai, and beyond. At the …

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