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How do you sell the rear mezzanine and balcony tickets, by The Shubes.

No, I’m sorry, The Shubes are not a Tubes tribute band. The Shubes are the Shuberts aka The Shubert Organization, which runs Shubert Ticketing aka Telecharge. ¬†And with that comes a treasure trove of data that covers the last, oh, HUNDRED years of the habits of theatergoers. In an incredibly generous effort to help all of us sell more tickets to our shows, over the last year, The Shubes have opened up their data vaults and provided the industry with their analysis of complex ticketing issues. I’ve featured all of their previous reports on the blog, and I’ve gotten tremendous …

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