How do you sell the rear mezzanine and balcony tickets, by The Shubes.

No, I’m sorry, The Shubes are not a Tubes tribute band. The Shubes are the Shuberts aka The Shubert Organization, which runs Shubert Ticketing aka Telecharge. ¬†And with that comes a treasure trove of data that covers the last, oh, HUNDRED years of the habits of theatergoers. In an incredibly generous effort to help all …

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