Currently viewing the tag: "twitter"

Is social networking hurting sales?

By On May 27, 2011 · 8 Comments

I got an email blast for a Broadway show the other day that made me wonder whether or not we're putting too much emphasis on the "like" or the "follow" call to action that is appearing on every piece of marketing material known to man these days.

Here's what concerns me:

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Should the critics have reviewed Spiderman?

By On February 9, 2011 · 15 Comments


I don't know about what happened at your home, but as soon as that first review of Spider-Man hit the 'web' Monday night, my phone started ringing, my twitter started tweeting, and things I didn't even know I owned started buzzing.  

It was a social media [...]

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You asked. We listened. New At The Booth™ version released.

By On September 27, 2010 · 3 Comments

Products, like plays, don't have to be stagnant.  

They should live, breathe, and morph based on audience feedback and interaction.  

We launched our At The Booth™ iPhone App just a couple of months ago, and, frankly, we got some incredible positive feedback.  

But you want to know what the [...]

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How would you deal with a social media disaster?

By On August 3, 2010 · 2 Comments

I recently participated in a very creative panel called "Staged Social Media," put together by Situation Interactive.  A bunch of the talented staff at Situation (who said folks in the tech world can't act?) read scripts of social media disasters, like the Dave [...]

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5 Things I learned about South American theater.

By On April 7, 2010 · 4 Comments

For those of you who follow me on Twitter, you know that I took a trip way south of the border last weekend to South America.  I stopped in Santiago, Chile and Buenos Aires, Argentina to see productions of My First Time.

One of the coolest things about [...]

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