A DIY Home Remedy for Focus Groups.

I’m a big believer in research. Broadway has gotten a lot better about this subject over the years, but we’re still one of the few industries that will spend $15 million to develop a commercial product, and not test it before it goes to market. Can you imagine any other big business doing that? Me …

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FAIRFAX, CA - FEBRUARY 06:  In this photo illustration, the Monopoly iron game piece is displayed on February 6, 2013 in Fairfax, California. Toy maker Hasbro, Inc. announced today that fans of the board game Monopoly voted in an online contest to eliminate the iron playing figure and replace it with a cat figure. The cat game piece received 31 percent of the online votes to beat out four other contenders, a robot, diamond ring, helicopter and guitar.  (Photo illustration by Justin Sullivan/Getty Images)

How to get Producers to see your show.

If you put up a reading, and no Producers come, is it still a reading? That’s a serious question, not just some kind of Broadway Zen philosophy BS.  Readings and showcases and Off Broadway productions are expensive.  And if you put a show up yourself, or manage to get someone to put one up for you, you …

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