tiddlie winks

Why can’t we be like the Yankees?

You know what this past Monday was? That’s right . . . it was opening day for the 2015 Major League Baseball season. Everywhere I went, people were talking about it.  I woke up to DJs chatting about it on the radio. It was on the interwebs.  And there were dozens of people in the subways on their way up to Yankee stadium to see this official start of the “boys of summer” season. My favorite story was the employee who wrote a very well worded letter to his boss, explaining why he needed the day off to attend his local …

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Three things I learned about marketing from my April Fools’ joke.

If you fell for my April Fools’ joke last week, you weren’t the only one. I got tons of emails, tweets and slaps on the back for announcing I was building a Broadway theater from some of the smartest people I know.  So why did this one work so much better than some of my others? Lots of business owners believe in having a meeting after something fails to figure out what went wrong.  And I do them, for sure.  But I also do them when things go well, to try and understand what about the initiative worked, so I can …

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Podcast Episode #14 – David Rockwell, Designer of, well, Everything.

I can’t draw.  I can’t decorate.  And the bird house I built in shop class was only valuable for the air rights. So I’m in serious awe of all designers.  But it’s not just because they can put colors and shapes together that are both pleasing and challenging to the eye.  It’s because in addition to their gifts with aesthetics, designers have incredible scientific knowledge.  The job is an incredible juxtaposition of both the left and right sides of the brain, and the people that do it are their own brand of genius. And the people that do it in …

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patti broadway

The Sunday Giveaway: Two tickets to Patti LuPone at 54 Below!

I have two words for you. Patti Freakin’ LuPone! That’s right, this giveaway needs no setup whatsoever.  It’s two tickets to see Patti.  Yep, that’s right.  Pa-tti!  One of the few in our business, or in any business that can go by just her first name. You know, Madonna, Obama, Paaaaaaaaatti. Patti LuPone can blow the roof off of any sized theater . . . but the cool thing about this giveaway is that the show is in the super intimate 54 Below, so, well, let’s put it this way . . . they have to close down the entire block in …

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