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What the election reminded me about data.

If you’re new to this blog, it won’t take you too long of scrolling through the archives to realize that I’m a data dude.  I love me some research, focus groups, surveys, customer modeling, and more.  Why?  Well, I firmly believe that advertising without this info is like throwing darts blindfolded. In fact, I won’t do …

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What’s in a Broadway Marketing Campaign anyway?

You’ve all seen Broadway ads . . . on TV, on billboards . . . maybe you’ve even received an email about a discount from some 3rd party like Playbill.  Or, maybe you’re even more special and you’ve received a flashy, full-color, two-fold, direct mail piece in your actual mailbox!  (Whatever show sent you that …

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