A Tony Award-Winning Producer’s
Perspective on Broadway
And How You Can Get There Too

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Latest from the Blog

Tickets Going Back on Sale for Broadway! Shows to open on 9/14!

It’s official! Today, Governor Cuomo gave us the green light to reopen Broadway at 100% beginning September 14th!!!  Tickets for your favorite show may go on sale ANY moment!

Those first performances are going to sell out in a minute (can you imagine being at that first performance?) so get your buy-tickets finger ready!

And make sure you’re following my socials for the announcements when the shows go on sale!

Facebook: www.facebook.com/kendavenport

Instagram: www.instagram.com/kendavenportbway

Twitter: www.twitter.com/kendavenport

LinkedIn: https://www.linkedin.com/in/kendavenport/

For more information on this news: click here

Over the next few days, I want you to do this ONE thing.

Are you ready for this one?

I want you to take a break.

That’s right, for the first time, I’m telling you that I don’t want you to do a @#$%ing thing! 🙂

I’m serious.

If you can’t take the whole day off, maybe a few hours?

You know what happens if you run a car engine too long, at too high a speed? It overheats.

See, if you’re anything like me, you may have been seriously revving your engines over the past several months. Maybe you’ve had virtual readings, or writing deadlines . . . or maybe you’ve just been coming up with a plan to accomplish whatever you want to accomplish before a certain time, but all of that is work, and energy.

And if you don’t shut off the engine every once in a while, it’ll shut itself down for you. And when it “breaks,” like that . . . it’s much harder to get it going again.

Not only is it healthy on your action engine to pause to smell the petunias, but the flip side is that it always opens you up to new thoughts and ideas.

You know how many epiphanic moments I’ve had on the golf course?

Or . . . I’m sure you’ve had a “light bulb” moment in the shower, right? Why do you think so many people have these shower moments? Because they’ve let go, shut off, and have a relaxing rain washing away the tension of the day.

So, for the next few days, take some time to NOT do something. 🙂

Even if that means taking a break for just a moment during your day. . . Whatever you do, take that moment to sit, relax and unwind. 

You’ll be ready to come back next week even more jazzed to conquer what’s ahead.

And there’s a lot of exciting things to come, isn’t there?

— 

For more, check out the TheaterMakers Facebook group here!

 

Athletes and All Other Pros do it. Why not us?

There is a tremendous resource out there that most TheaterMakers don’t take advantage of.

Which is why you should.  Because you’d then get that advantage.

It’s not a secret resource.  The top, middle, and bottom of the field in major league athletics or major league anything all use it.

Why not us?

I wrote about this resource and how you can use it to get ahead on this week’s “From The Founder” blog on TheTheaterMakersStudio.

Check it out here.

Podcast Episode #231: The message I’d push right now if I was marketing all of Broadway.

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  12 Minutes

CLICK HERE TO LISTEN:

And then, do these three things.

  1. FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE!)
  2. Rate/Review the Podcast on Apple Podcast (it’s the biggest compliment you can give)
  3. SHARE this episode with your friends!

 

DESCRIPTION:

There are two things you should do right now if you want the theater to come back and come back even FASTER than people like me are predicting (think fall.)

If you want to hear what those two things are, and then hear how we could spread this message to the world, listen in.

 

AFTER YOU LISTEN:

My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

The biggest compliment you can give me is by sharing this podcast.

I thank you and the theater thanks you!

As TheaterMakers get back to work, are you looking for a place to work?

The theater is (almost) back!

That means, if you’re a TheaterMaker, you should be starting to get serious now.  We all know how long it takes to get things going in this biz . . . so if you’re waiting until we’re fully up and running, that’ll be too late.

So get to it!

And if you’re like me, working out of your home lost its appeal last April.  🙂

if you want to get back to work, and need some space, we have private offices for sublet in my office, right in the heart of Times Square, in a very theatrical building (yep, we network in the elevators).

This setup is perfect for Producers, writers, or anyone looking for a place to get @#$% done. Message me for more.

April 30, 2021: What TheaterMakers Are Talking About This Week

From a brand new In The Heights new trailer and The 25th Annual Putnam County Spelling Bee movie musical to New York City finally opening up again . . . here’s what TheaterMakers were talking about this week . . .

 

1 – Watch Anthony Ramos, Lin-Manuel Miranda, More in New Trailer for In The Heights Movie

The event of the summer has arrived! The newest trailer debuted during the Oscars ceremony on April 25. The trailer includes more of the storyline and plot including Anthony Ramos, Lin-Manuel Miranda, and more! Did you know Lin is coming out with a new book, In The Heights, Finding Home? Pre-order here and grab your copy before June 22!

Read more: playbill.com 

 

2 – Small Business Administration Receives 1700+ SVOG Applications on First Day

“As of noon ET (April 26th), the SVOG portal had received 17,356 applications and, of those, 9,472 had been started and 7,884 had been submitted,” a rep told Variety. Venues can still apply for relief.

Read more: broadwayworld.com

 

3 – Disney Tackling ‘The 25th Annual Putnam County Spelling Bee’ Movie Musical (Exclusive)

The show hit Broadway in 2005 and earned six Tony nominations, winning two. Now, it is coming to the big screen with the help of Dan Lin and Jonathan Eirich

 Read more: hollywoodreporter.com

 

4 – Governor Cuomo Announces Capacity Increases for Offices, Gyms, Casinos and More

Gov. Cuomo announced beginning May 19, outdoor events can increase their capacity from 25% to 33%.

Read more: broadwayworld.com

 

5 – De Blasio plans to ‘fully reopen’ NYC in July, but signals September for Broadway

Mayor De Blasio has officially announced the city will be ready to fully reopen July 1. Due to the rapid pace of vaccinations happening around the city, they will be planning for 100% reopening rates for all stores, gyms and arenas. Broadway is still delayed and planning to reopen in September. “But I’d love to see some of the smaller shows up in July and August”, de Blasio said.

Read & watch more: broadwayworld.com 

 

Fun on a Friday!

Have you had a chance to watch the Broadway Masked Singer yet?

 

 


Looking for a community of people making theater? Missing that connection with the Broadway community? Join the 700+ theatermakers here. It’s completely FREE to join.

Two Things YOU Can Do To Get Theater Back FASTER (and one thing Broadway can do).

Over the past 48 hours, there has been a rising tide of positive sentiment about the return of the theater.

From the announcement on the Six twitter page to Chris Jones’ enthusiastic article in the Chicago Tribune, it feels like the Fall return for Broadway is for reals.

But there are two things that you can do to help get Broadway and theater back even faster . . . and one BIG thing Broadway can do.

Here’s what you can do.

Ready?

1.  Get vaccinated.

2.  Tell everyone you know to get vaccinated.

Simple, I know, but keep reading.

See, it’s clear to me (and has been for months) that Broadway will not return until the majority of the audience, if not the country/world, is vaccinated.

While other industries (e.g. professional sports) and even cities (e.g. Las Vegas) may come back sooner, that’s not going to be us. We don’t have the resources, the appetite for new technology, or even the government urging to get back faster.

We’ve always been, and always will be a giant steamship of an industry.  Our engines are old. We have many different types of personnel that don’t agree on how to sail the ship. And that makes it hard for us to avoid icebergs.

But rather than have our steamship sit idle in the water, there is something every theater owner, Broadway show, Off-Broadway show, union, ticketing site, etc, should do and should do now.

Since we CAN’T market our return just yet (since that return date is still TBD), I WOULDN’T market our return.

Instead, I’d turn all our marketing to “getting out the vaccination.” (We encourage people to vote, why wouldn’t we do this?)

If I was running the marketing department for all of the theater (insert evil laugh here), I’d ask every show to email their subscribers to tell them to get vaccinated. I’d ask those shows to post about it on social media, telling their fans that their favorite show will be back when they get vaccinated. And to share that message with their friends.

I’d create a “Got your vaccination?” campaign like “Got milk?”

But shows aren’t the only entities that should do this.  I’d tell every theater around the country to do the same. In EVERY state (especially those where hesitancy is a thing). Big regional houses, small community theaters, high schools, etc.

We all have one thing in common . . . we all need an audience. And that audience needs to be vaccinated.

I’d ask Telecharge to do it to send out a message to their millions of ticket buyers. I’d ask Ticketmaster to do it.

I’d ask everyone to do it. (My Streaming Stage Company list is going to do it – so if you’re signed up for that, you’ll see it coming.)

And by pushing vaccinations, we’d earn a few brownie points with the federal, state, and local governments, who are desperately trying to get this message out.

Oh, and double bonus . . . in addition to helping get Broadway back faster?  We’d also save some lives.  So there’s that.

So . . . . ask yourself . . . how can you spread the word (so we don’t spread the virus!).

If you want a social graphic that you can share, visit my Instagram and steal it.  Just promise to share it.

We’re gonna come back. But we CAN come back faster, and with bigger audiences, the faster the world gets vaccinated.

The health of our industry depends on it.

– – – –

Need info about how to get vaxxed?  Click here for full resources.


 

What NYC’s plan to market to tourists means to me.

Everything needs to be marketed.

You.  Your show.  Even NYC.

And, thankfully, NYC is going to spend $30mm on a massive marketing campaign to encourage tourists to come to NYC.   Since those tourists represent 65% of the Broadway audience, this is a big boon to Broadway.  By NYC shouldering some of the load, it will take some of the lifting off our industry’s and each specific show’s shoulders.

The campaign begins in June.

Which tells me two things . . .

We’re going to know when Broadway is coming back before then.

See, Broadway is NYC’s #1 destination.  The city wouldn’t spend this kind of cash unless it could say that Broadway was open.  You wouldn’t spend a ton of money marketing the Louvre if the Mona Lisa was out for a cleaning.  You would buy TV ads for a theme park if your big roller coaster was out of service.

For one, the ads wouldn’t work as well.  Two, if people came and found that their favorite attraction wasn’t open, they’d leave disappointed.

And that means bad word of mouth.  And everything from tickets to Broadway shows to plane tickets to NYC is all based on word-of-mouth.

So . . . the takeaways are threefold:

  1.  Everything needs to be marketed.  Period.
  2.  Don’t market those everythings . . . if the heart of it is missing.

And the third . . . which is the biggie, and it’s a prediction.

3.  Broadway shows are going to announce they are coming back BEFORE this campaign.  And I predict you’ll see announcements of big shows on sale in the next 2-4 weeks.

– – – – –

Need help with marketing?  Social media, email, or otherwise?  Click here to learn how to market your show, yourself, or your anythings.

Do you own or run a theater? Could this be an opportunity?

If this blog reads like a classified ad, it should.

I believe in what Einstein said . . . “In the midst of every crisis, lies great opportunity.”

And well, I see an opportunity . . . for those theaters out there looking to get into the pre-Broadway tryout game.

See, the pipeline is clogged up thanks to Covid. And because of restrictions in some markets, that pipeline could continue to be clogged up.

That could leave a LOT of developing shows with no place to go.

So . . . do you run or own a theater? And do you want to start hosting “pre-Broadway” tryouts?  And do you expect to be up and running at full capacity in the late fall?

Email me and let me play connector so that everyone can benefit!

Podcast Episode #230: When a “Jukebox Musical” is not a Jukebox Musical.

ESTIMATED LISTENING TIME OF THIS PODCAST EPISODE:  13 Minutes

CLICK HERE TO LISTEN:

  • FOLLOW The Producer’s Perspective on Apple Podcast (it’s FREE to do so!)
  • Rate/Review on Apple Podcast
  • FOLLOW on Broadway Podcast Network’s FREE iOS app
  • Share this episode with your friends!

DESCRIPTION:

The term jukebox musical is now a pejorative description of any musicals that contain pre-existing music.

And it’s also a misnomer.

There are several different buckets of musicals that contain pre-existing music, and in this podcast, I break down my three different distinctions.

And I also make a case as to why many deserve a lot more respect than they are given.

AFTER YOU LISTEN:

My mission is to get more people talking about the theater.  The more people talking about it, the more people who want to make it, perform it, support it, etc.  And that’s how theater not only survives, but thrives.

The biggest compliment you can give me is by sharing this podcast.

I thank you and the theater thanks you!

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