A Tony Award-Winning Producer’s
Perspective on Broadway
And How You Can Get There Too

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Why Politicians Need A Marketing Lesson To Get People To Stay Inside.

In his daily midday address the other day, the butt-kickin’ Governor of NY, Andrew Cuomo, once again tried to emphasize how important it was that everyone stayed the @#$% inside during this crisis.

“I’ve tried to say this so many different ways,” he said, obviously frustrated that he was still not getting his message through to all the right people.

And he’s not the only one.

“Staying inside saves lives,” all the Politicians and Docs have said over the past few weeks.  “Because sure, sure, 80% of the folks who get it will recover, but you could pass it on to someone that is one of the unlucky folks who don’t.  So stay inside to help others.”

Makes sense.  A very compelling argument, right?

Of course.  But unfortunately, it’s just not enough for a heck of a lot of people.

What all the folks behind those podiums are forgetting is that they are selling something.  It’s just not a product that comes in an Amazon box.  It’s a message.  And that message could be more valuable than Jeff Bezos’s entire net worth.

And to get people to “buy” it, they need to go back to marketing basics.

When designing a marketing campaign of any kind, you must remember The Non-Golden Rule . . . people do things for what’s in it for them.  As ugly as it is to admit . . . self-interest is the public’s primary motivating factor.

Gross but true.

So telling people how staying inside will help other people may not be the most effective way to get these folks to actually do it.

It should be part of the argument, for sure.  But in my opinion, the Politicians and Doctors are missing out on a very important part of the message. . .

And the lead that they’ve buried is this . . . even though 80% of the people who get this thing may not have to go to the hospital, they could be dreadfully and disgustingly ill.

I was reminded of this myself when I read Drew Gasparini’s Instagram Story the other day.  If you don’t know him, Drew is a composer-who-will-be-reckoned-with (he’s the guy behind the upcoming Karate Kid score and he was featured on my Podcast recently as #SongWriterOfTheWeek) who also just battled COVID-19 and is now, thankfully, on the other side.

But before he broke the virus’s back, this is what he went through:

It is not hyperbolic when I say this is easily the sickest I’ve ever felt to the point that my own mind was questioning whether or not I was going to be able to wake up the next day.

There was nothing to prepare me for how god awful it is.  I am on day 10, and I am very very slowly turning the corner but my experience was so bad that I am still very much just a shell of myself.  I have never in my life felt as sick or scared that my body couldn’t handle something in my entire life. Ever. Not even close.

Here’s what my week felt like:

  • Constant fever between 100-103 (treated every 4-6 hours with Tylenol)
  • Chills and aches. Sometimes it got so bad that I would shiver when I left bed to the point that I would fall to my knees and have a hard time getting back up.
  • No taste or smell (this is common with this virus)
  • The fatigue was (still is) so bad I could barely lift my head or open my eyes. The most I traveled was from my bed to the couch and I really weighed out the bathroom trips.
  • Perpetual nausea. It was constant, and painful as I tried to force nutrients into my body…
  • Anytime I did eat it would be immediate (overshare) diarrhea.
  • A cough, that once it started it would become a long coughing fit

– Drew

So tell me, readers.  Even if you knew you’d recover . . . do you want to deal with any of that, never mind all of that?

And I’ve heard even worse from others.  One friend and industry professional I know had to take pain-killers because his body aches were so bad.

Another threw up blood.  Another had blood coming out the other end.

I don’t know about you, but that’s enough to make me stay inside and bodywash with sanitizer.

And that message could affect the behavior of others in the way the politicians, doctors, and everyone wants and needs.

Hearing what the virus has the potential to do to YOU not only gets at the self-interest in all of us, but it also invokes one of the other primary marketing axioms . . . The Pain-Pleasure Principle.

People will always run to pleasure.  And run from pain.

The current marketing of this “stay inside” message hasn’t showcased enough personal pain to get some of the population to trade in the pleasure of going to spring break, gathering at friend’s apartments, etc.

In fact, the “marketing” has done the opposite.  The current message, and I’m quoting a website here, is “Most people infected with the COVID-19 virus will experience mild to moderate respiratory illness and recover without requiring special treatment.”

While that may be true, and while it does prevent panic, from a marketing perspective, it doesn’t help keep people locked down.  If we want people to listen, we need to tell them, “You can get this.  And yes, you’ll most likely recover.  But in the process, it could hurt.  A lot.  So prevent yourself from the chance of (INSERT DISGUSTING SYMPTOMS HERE) and stay inside.  Doing so will keep you feeling great, and could also save the lives of your friends, family and fellow New Yorkers.”

(This theory is the same that was used in those very successful anti-smoking ads that show people speaking with no larynx, etc.)

I’m sure most of the people who read this blog are the part of the population who are staying inside.  But if you know people who aren’t, and you really want to get them to stay inside, use the above message on them, will ya?

And special thanks to Drew for his honesty.

– – – – –

Last night on our live stream we featured Actor, Producer, Artrepreneuer ALAN CUMMING!  Click here to watch the replay and hear him talk about . . .

  • How he’s utilizing this time of forced isolation to write his next book. . . and bake homemade crackers!
  • His number one tip to negotiating (you may be surprised by his response . . .)
  • What he’s learned from doing his podcast, Homosapiens.

And tonight at 8 PM EDT, we have stage director Leigh Silverman joining us!  Click here to get a reminder to tune in!

Sorry. April Fools’ Day is postponed, so here are 3 things to do instead.

Look, if The Tony Awards, The Olympics, and Coachella are postponed, then so is April Fools’.

Sorry to disappoint, but I don’t think anyone wants to be tricked this year.  We’re just not in the mood.

And hey, I’m even more bummed than you are.  Every FEBRUARY a reminder goes off in my “Toodledo” to-do app to start thinking of a new “gotcha” for all of you blog readers.   I’ve done everything from “I’m crowdfunding a new Broadway theater,” to “Meryl Streep is appearing on my podcast,” to my favorite . . . “I’m starring in a one-man show about Michael Dukakis.”

And just none of that seems right during this strange time.

So here are three things you can do instead of April Fools.

1. Do what this phone company wanted you to do.

There’s an old AT&T commercial that was probably one of their most successful in the company’s history.  The now very ironic lyrics of the jingle were, “Reach out, reach out and touch someone.”  Of course, we can’t do that right now.  But that was also the whole point of the commercial for the phone giant.  If you can’t physically be with another person, reach out anyway.  Check-in with a friend.  And instead of playing a prank, say those magic words, “What can I do to help you?”  What’s amazing about those seven words is that not only could you actually help someone, but give it some time, and watch how this simple action will bounce back and end up helping you when you need it the most.

2. Do what your mom taught you to do.

This is big in my house right now, as my wife, aka Super Mommy, has been working hard to teach our 2-year-old those two magic words . . . “Thank you.”It’s hard to find things to be grateful for when faced with the types of challenges we are all facing right now.  We’re concerned about our health, the health of our loved ones, the economy, our own personal economy.  That’s a @#$% ton.  But take a moment today to spend the time you might have spent coming up with an April Fools’ joke to find something to be grateful for.  Maybe it’s that you are healthy.  Maybe it’s that you realize how lucky you are to have your spouse or partner.  Or maybe it’s that you get to spend so much more time with your 2-year old than you would if you were at the office.  🙂

3. Do something . . . for yourself.

There will be two kinds of people when this is all over.  People who are the same as when it began and people who are stronger, smarter and ready for the new challenges that emerging from our caves will bring.  If you are reading this blog, then I’d bet the capitalization of Spiderman that you’re part of the latter.  So, do something to challenge yourself to improve some area of your life, and start today.

See, it’s the first of the month.  A perfect time to start a 30 Day Challenge.  Of any kind.  Sure, I’m partial to our 30 Day Script Challenge which is for any of you out there who always wanted to get an idea out of your head and onto a page (and this one will make that happen in 30 days).

But you can challenge yourself to do anything in the next 30 days . . . learn Spanish, get your real estate license, or if you’re like me . . . take a 30 Day Fitness Challenge!  (Yes, that grunting at 5 AM coming from the Upper West Side is me doing burpees).

And if you commit to something for 30 Days (which anyone can do), you’ll be on the road to creating a habit, which could last a lifetime.

Need some help?  Just Google “30 Day XXXXXX Challenge” for whatever it is you want to do, and I bet you find a road map for your next 30 days.

We’ve got the time, right?  What do you have to lose?  Now, what do you have to gain???

Doing something to improve yourself will not only keep your mind sharp, as we’re dulled by seeing the same surroundings every day, but you’ll end up a part of the population that comes out of this and says, “Ok, I’m @#$ing ready.  Let’s get at it.”

And that’s no April Fools’.

You’ve got 30 days.  GO!  (And yeah, if you’ve ever thought about writing something, do this challenge, for sure.)

– – – – –

Last night on our live stream we featured Broadway Producer, Author, Historian, Jennifer Tepper!  Click here to watch the replay and hear her talk about . . .

  • Being on the set of the Tick, Tick, Boom! movie with Lin-Manuel Miranda when she realized this virus thing was real.
  • How she’s using this time to write the next volume of her successful book series.
  • What she thinks is the most underrated Broadway musical of all time.

And tonight at 8 PM EDT, star of stage and screen, the Tony Award-winning actor, Alan Cumming!  Click here to get a reminder to tune in!

He’s baaaaaack. “Nick Styler” – LIVE from the quarantine!

WARNING:  This video has no “Producer’s Perspective” to it at all.  It has no other goal other than to put a smile on your face.

– – – – –

One of the biggest knee-slappin’ moments from Gettin’ The Band Back Together was a bit in Act II that was actor-improvised.

Here’s the backstory:

My co-author (Mark Allen) and I came up with the idea of a bad lounge singer underscoring a scene that took place at a local diner.  He wrote a tune and some lyrics . . . and we gave it to the actor, Ryan Duncan.

And then, Ryan Duncan took it to a place we never could have imagined.  And every night, he got applause for a moment that wasn’t ever intended to get applause.  (That’s what great actors do, btw – find a character, and a history, and infuse it with an energy that can’t ever exist solely on a written page – and this is also why I’ve worked specifically with Ryan for years, on Altar Boyz, this web series, and of course Gettin’ The Band).  

So when Ryan contacted me last week and said, “What do you think of me doing a Nick Styler video during the quarantine,” I was like, “Yes, please I would and may I have another.”

So ladies and gentlemen . . . originally from Sayerville, NJ . . . Nick Styler!

(If you can’t see the video, click here.)

The Producer’s Perspective LIVE! Episode 9: Be More Chill Producer Jennifer Tepper

If there was ever an “All Broadway” version of Jeopardy, and Jen Tepper was a contestant, no one would ever even get a chance to answer a question, never mind score some bucks.

And she’s my guest on tonight’s live stream!

She was also one of the Lead Producers of Be More Chill and Broadway Bounty Hunter and helped make both internet sensations.

Tune in tonight on my Facebook page to catch me and Jen at 8 PM EDT! (Click here to get an e-reminder!).

See you tonight at 8 pm EDT (7 pm CDT/6 pm MDT/5 pm PDT).

– – – – –

This series continues EVERY NIGHT through the shutdown.  Tomorrow, we’ve got Tony Award Winning Actor Alan Cumming!  To see the full line-up for the next few weeks, visit www.theproducersperspective.com/LIVE.

[VIDEO]: 2019 Super Conference – “What Dramaturgs Do And Why/When You Need One” with Ashley Chang, Jenna Clark Embrey, Jack Phillips Moore, and Jill Rafson

It wasn’t until I had a dramaturg on my podcast that I really understood what the @#$% they do.

If you’ve ever wondered what a dramaturg does, then this panel from last year’s Super Conference is for you.  And something tells me you’ll want to run out and get one for your show when you’re done watching (email me if you do – I can give you a rec).

(And stay tuned for a new video every single day, right here in this space.  Tomorrow, Joe Iconis’ Keynote presentation. Subscribe here to get it emailed to you.)

Don’t forget to tune in our new Facebook LIVE series, The Producer’s Perspective LIVE!, every night at 8pm EDT.  Tonight’s guest is Producer and Creative Director Jennifer Tepper! Click here for the full schedule and to tune in!

10 Broadway Streams To Watch That Are NOT Mine!

One of the few upsides of this shutdown is that the theater has embraced live-streamed content like my kid with her teddy bear.

It’s by necessity, of course.  Take away our theaters and we’ll stare at screens as much as you want us to.

But when we are on the other side of the curve, I wouldn’t expect it to go away.  I’m predicting that streaming will become more of a standard tool used by Broadway, Off-Broadway and regional theater productions, for sure.

We’re not there yet, unfortunately (#StaySafeStayHealthySTAYHOME), and this blog isn’t about then . . . it’s about NOW, and the awesome plethora of streamin’ content you can get today.

As you know, I started a nightly live stream of interviews with Broadway’s movers and shakers.  But I’m not the only one who has taken to the 2D form of entertainment.

Here is a list 10 Streams other than mine that you should watch to get your Broadway fix!

Enjoy!

 

  1. BroadwayHD: Since 2015, BroadwayHD has been offering theatre fans the opportunity to watch Broadway and off-Broadway productions on demand from the comfort of home. Their extensive catalogue of shows ranges from The King and I to King Lear. Memberships are $8.99 a month or $99.99 a year (a fraction of the price of Broadway tickets!) and the first 7 days are FREE! Check out their full offerings and sign up to start watching here!  And make sure you watch Daddy Long Legs!
  2. Feinstein’s/54 Below: 54 Below is known for showcasing Broadway’s most versatile and talented stars in endlessly entertaining cabaret performances. With all upcoming program halted, they’re streaming select archived performances as one-time-only events on their YouTube channel. Selections for April include Bonnie Milligan & Natalie Walker, Legally Blonde: The Search for Elle Woods Reunion Concert!, and Steppin’ Out with Ben Vereen.
  3. Disney on Broadway: Followers of the official Disney on Broadway Instagram were treated to a choreo-crash course from Frozen on Broadway, and a livestream featuring Aladdin and Frozen cast members. With three mega talented Broadway casts in their lineup, their next stream is sure to be just as magical!
  4. Stars in The House: James Wesley & Seth Rudetsky come together with different guests from the Broadway community to put on virtual live performances from home. Head to the Actors’ Fund YouTube channel for 23 episodes already available to binge in a convenient playlist, and more to come!
  5. Broadway JackboxDear Evan Hansen co-stars Andrew Barth Feldman and Alex Boniello teamed up with Jackbox Games on Twitch to raise money with donations from viewers for the Actors’ Fund while theatres remain dark. The show goes live every Tuesday and Friday at 6pm, featuring a different group Broadway personalities playing one of Jackbox’s hilarious and irreverent games.
  6. Met Opera Live in HD Series: Broadway theaters aren’t the only performance venues that have had to halt performances due to social distancing. The Metropolitan Opera House has been streaming a different opera from its prolific archive nightly since mid-March. Why not expand your horizons? You can find a link to the stream on the Met Opera website.
  7. National Theatre at Home: Go (virtually) across the pond for a selection of productions from the National Theatre in London. Here, you can watch James Corden in One Man Two Guvnors now (streams become available 7pm UK time and are available for the following week). On the horizon is Sally Cookson’s adaptation of Jane Eyre (April 9), Bryony Lavery’s adaptation of Treasure Island (April 16), and Tamsin Greig in Twelfth Night (April 23).
  8. HERE online programming: Even though their performance space in Lower Manhattan is closed at this time, the HERE arts center is continuing its mission to provide innovative and exciting programming for theater makers with three new initiatives- HERE@home, in which HERE hosts a Facebook Watch Party every Wednesday at 7pm, to stream one of their past full-length productions; #stillHERE streaming every Friday, featuring a HERE artist who leads viewers in sharing in the creation of new work; and #COVIDEO, which strings together a series of short creative videos with daily postings. Join the community on their Facebook, Instagram, and Twitter to get involved.
  9. Play Per View: Created by producer Jeremy Wein and actor/producer Mirirai Sithole, the new  platform will present one-time-only livestreamed performances and unscripted content. The price of virtual admission is $5 and all proceeds go to organizations helping provide relief to arts organizations dealing with the impact of COVID-19. Keep checking their website and Twitter for upcoming programming updates!
  10. Broadway Weekends at Home: And when you’ve made it through all the performances on this list, get involved with Broadway Weekend‘s online classes!  Join their Facebook group for access to classes taught by Broadway & West End Performers via Zoom. Multiple classes are held throughout the day, making them accessible to theater fans across all timezones.

When will we come back and WHAT will come back.

It has officially been two weeks since the “social distancing guidelines” set by the Federal Government went into effect, and if one thing is clear from the confusing chatter coming from the Presidential pressers every day, it’s this . . .

It’s going to be a bit before the country opens back up, never mind Broadway.

As of yesterday, gone is the embarrassing goal of an Easter “re-opening” for the country with “packed churches.”  (I mean, I love setting lofty BHAGs, but anyone in the achievement space knows that setting an impossible goal only sets yourself up for failure – and failing at a goal makes it harder for you to achieve the next one . . . and harder for your followers to believe that you will achieve that next one.)

The next deadline for a re-examining of the social distancing guidelines, and therefore a determination of whether or not some businesses will reopen, (set again by the guy currently in the White House) is April 30th. 

But if you’re listening to Fauci, it’ll be longer.  Much longer.  And even though NY’s Governor Cuomo has kept non-essential workers home only through April 15th, he’s also acknowledging that NY has a bigger problem than anywhere else in the US – so how could it ever open up soon?

In the muck of all these differing opinions, one thing has become very clear to me . . .

Different sections of the country will open up at different times.

And more importantly, within those geographic locations, different types and sizes of businesses will open up at different times.

It’s common sense.

The idea of one day waking up and having it go back to the way it was six months ago, with Basketball games packin’ arenas and with OpenTable tellin’ us there wasn’t a reservation to be had at your favorite restaurant, is the kind of Hollywood happy ending that’s just not going to happen.

It’s just not going to be that kind of “Alexa, apartment lights on,” type of switch.

The virus didn’t shut everything in the country down in 24 hours and it won’t let us restart everything in 24 hours either.

It’s going to be gradual.

And it has to be.  As Cuomo (the only politician I’m listening to these days) said in one of his pressers, he does need to get the economy, any part of that economy, going again as soon as possible.  And the moment he can let ten people go to a meeting to discuss how to sell a product, he will. The moment he can let hundred people go to a restaurant, he will.

And the moment he can let 1,500 people go to a Broadway show, he will.

But I’m doubtful it’ll be all those things will be all at once.  And it shouldn’t be.

Which brings me to this . . .

Will Off-Broadway be allowed to open up before Broadway?

And could the 499-or-less theaters that fall within that definition, or even the Off-Off Broadway theaters (at 99 seats or less) get a boost of attention and ticket sales first . . . before the Broadway factory is allowed to be operational?

I’d bet money that smaller theaters will be given permission to open up before the larger ones.  That means they could be the sole producers of live theater in the city.  Usually these smaller theaters are getting Broadway’s hand-me-down audiences, but this could be one of the few chances they have to get the theater audience all to themselves. (This is exactly what happened during the last strike in 2007 – and the Off-Broadway shows I had running, including this one and this one, boomed as a result).

And maybe, this could be another steroid shot to the renaissance of Off-Broadway that began last year (which I wrote about here).

If I were an Off-Broadway theater . . . or was producing an Off-Broadway show, I’d look to see how I could have something ready to go for when we are allowed to gather again.  Because in the midst of this darkness, there just might be a chance to stand out.

Or as John F. Kennedy said, “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity.”

– – – – –

Tonight at 8 PM on my nightly live stream, Tony Award-winner, Steven Sater, the bookwriter of Spring Awakening Watch on my Facebook page here.  And click here to see who else is joining us this week!

 

 

The Producer’s Perspective LIVE! Episode 8: Steven Sater

Happy one week anniversary!

It’s already been a week since we launched The Producer’s Perspective LIVE!and I hope you’re enjoying them, learning from them, and that they are giving you a little pick-me-up as we wade through this down-time together.

And even if you’re not enjoying them, well, we’re going to keep doing them, so there.

One of the reasons why we’re livestreaming every single night is to raise money for The Actors Fund, and get this . . . you can now give-a-little on my Facebook page.  We’ve already got over $500 earmarked for artists and more who are struggling through this crisis, so click here and give a little if you can.)

Last night on the livestream we had Pam MacKinnon, the Artistic Director of American Conservatory Theater in San Francisco join us from her chair that Uma Thurman sat in (you’ll understand that reference when you watch the replay here.)

She talked about . . .

  • What an Artistic Director does . . . and how it differs from theater to theater.
  • Why she doesn’t “block” shows.
  • How ACT started streaming shows as the crisis unfolded.

And more.

To watch the replay, click here.

And tune in tonight to catch Steven Sater (Spring Awakening, Alice By Heart, etc.) on the stream to we see what he’s been up to during the shutdown and what new musicals he is working on (spoiler – he’s got a few – including one that I’m involved in!)

You can find Steven and me LIVE tonight on my Facebook page at 8 PM EDT! (Click here to get an e-reminder!).

(Oh, and you can also watch it through the Broadway Podcast Network which is streaming the livestream through their Youtube channel.)

See you tonight at 8 pm EDT (7 pm CDT/6 pm MDT/5 pm PDT).

– – – – –

This series continues EVERY NIGHT through the shutdown.  Tomorrow, we’ve got Be More Chill Producer, Jennifer Tepper!  To see the full line-up for the next few weeks, visit www.theproducersperspective.com/LIVE.

Podcast Episode 211 – Tony Nominated Producer, Diana DiMenna

Some people camp out for tickets to their favorite shows. Diana DiMenna camps out to produce her favorite shows.

That’s right.  When she finds a project she wants to be a part of, she doesn’t stop until she finds a way to join the team.

It’s that drive and passion that has gotten her on the producing teams of shows like Girl From The North Country; What The Constitution Means to Me; Natasha, Pierre and the Great Comet of 1812; and more.

In this episode (recorded before this whole virus thing came down), Diana shared just what it is about certain projects that compel her to produce them, as well as . . .

  • Why Broadway needs to pay more attention to contracts
  • Why passion is a double-edged sword
  • How Broadway fails its audiences
  • Why Broadway needs more women in leadership roles
  • Why theatre needs to adjust its price points to make room for new demographics

It won’t take long into this podcast for you to understand why Diana isn’t going to have to work so hard to join projects in the future.  I can’t imagine anyone NOT wanting her on their team. 

Enjoy the podcast!

  • Click here to listen on our site!
  • Listen to it on iTunes here. (And if you like the podcast, give it a great review while you’re there!)
  • Download it here.

And this week’s #SongwriterOfTheWeek (or Songwriters in this case!) are Kinosian and Blair! If you enjoyed the outro song in this episode, go on over to kinosianandblair.com or check them out on Instagram & Twitter @JoeAndKellen.

– – – – –

Looking for more content like this during the Broadway Shut Down?  Every night at 8pm EDT (INCLUDING TONIGHT!), I’m live streaming interviews on my Facebook page with Broadway greats like Stephen Schwartz, Alan Cumming, Sierra Boggess, Kenny Leon and more.  Click here for the full schedule!

Podcast Episode 211 – Tony Nominated Producer, Diana DiMenna

Some people camp out for tickets to their favorite shows. Diana DiMenna camps out to produce her favorite shows.

That’s right.  When she finds a project she wants to be a part of, she doesn’t stop until she finds a way to join the team.

It’s that drive and passion that has gotten her on the producing teams of shows like Girl From The North Country; What The Constitution Means to Me; Natasha, Pierre and the Great Comet of 1812; and more.

In this episode (recorded before this whole virus thing came down), Diana shared just what it is about certain projects that compel her to produce them, as well as . . .

  • Why Broadway needs to pay more attention to contracts
  • Why passion is a double-edged sword
  • How Broadway fails its audiences
  • Why Broadway needs more women in leadership roles
  • Why theatre needs to adjust its price points to make room for new demographics

It won’t take long into this podcast for you to understand why Diana isn’t going to have to work so hard to join projects in the future.  I can’t imagine anyone NOT wanting her on their team. 

Enjoy the podcast!

  • Click above to listen!
  • Listen to it on iTunes here. (And if you like the podcast, give it a great review while you’re there!)
  • Download it here.

And this week’s #SongwriterOfTheWeek (or Songwriters in this case!) are Kinosian and Blair! If you enjoyed the outro song in this episode, go on over to kinosianandblair.com or check them out on Instagram & Twitter @JoeAndKellen.

– – – – –

Looking for more content like this during the Broadway Shut Down?  Every night at 8pm EDT (INCLUDING TONIGHT!), I’m live streaming interviews on my Facebook page with Broadway greats like Stephen Schwartz, Alan Cumming, Sierra Boggess, Kenny Leon and more.  Click here for the full schedule!

Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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