Producing 101 – Supplemental Info

Hello Producer!

As promised, below are the links to the supplemental information that I talk about in the Producing 101 sessions.  I hope you find them helpful.


SESSION #1:  “Finding A Project”

– Blog:  What does a Broadway Producer do? Over 100 Producers respond.

– Blog:  The stats on adapts.


SESSION #2:  Funding Your Project”

– Blog:  8 Tips for a Kick A$$ Kickstarter Campaign

– Blog:  What I learned about raising money from a car salesman.

– Books for advanced study:

Influence by Robert Cialdini  (This is my BIBLE.  It’s an incredible book that will help you raise money just by buying it.)

Secrets of Closing the Sale by Zig Ziglar

The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success! by Warren Greshes

And for advanced money raising strategies for the theater, make sure you get my how-to-raise-money guide, Raise It.  Click here for info:  Raise It:  How To Raise Thousands Millions of Dollars for Your Show and Fast.


SESSION #3:  Filling The Seats

– Blog:  The 4 P’s of Marketing

– Blog:  A follow up about following up.

– Books for advanced study:

The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

The Science of Advertising by Edwin Balmer

Ogily on Advertising by David Olgivy

– And check out the Godspell Flash Mob:   Click here.


Thanks again for purchasing Producing 101!