Crafting Your Marketing Plan Workshop


Led by Davenport Theatrical’s Director of Marketing, this workshop will teach you how to create an effective Marketing Plan on any budget.

This 90-minute Marketing Workshop, taught by Davenport Theatrical’s Director of Marketing, will guide you through the step-by-step process of marketing a show on any budget.

Through interactive activities and in-class “mini-assignments” learn how to identify and target your specific audience, how to speak to your audience on their level, and discover ways of reaching your target demographic.

We’ll also cover how to assess the competitive landscape and find ways for your show to stand out from the crowd.

During this 90 Minute Workshop we’ll cover:

  • How to identify the right audience(s) for your show
  • Crafting Messaging that Educates and Excites
  • The 3 Phases of Marketing a Show on and Off Broadway
  • How to Create Your Media Plan on a Budget
  • Free Ways to Get Butts in Seats

Monica Hammond is the Director of Marketing for Davenport Theatrical Enterprises. Broadway: Once On This Island (Circle in the Square) and Gettin’ The Band Back Together (Belasco Theatre, 2018), Spring Awakening (Brooks Atkinson Theatre). Off-Broadway: Daddy Long Legs, Shear Madness, That Bachelorette Show, as well as the North American Tour of A Night With Janis Joplin. Monica also manages Ken Davenport’s members-only community for theatre professionals, The Producer’s Perspective PRO.

Walk away from this workshop with concrete tools and resources that will help you fill your theatre with the RIGHT audience to help generate great word of mouth and capture attention.

Purchase the Online Course Today!

The following assets are included in the online course:

  • Video of live course
  • SWOT Worksheet
  • Creative Positioning Statement Work Sheet
  • 10 Ways to Market Your show for FREE Cheat Sheet
  • Marketing Must Have Checklist
  • Presentation Slides

Online course will be delivered via email after the week of June 18th.

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