“How To Make A Living Through Licensing”
This course will show you how you can earn money to support your writing and producing habit with licensing!
HERE'S WHAT YOU'LL LEARN:
Who are the major and minor players in licensing and how do you get to them?
So you get licensed . . . what does the deal look like?
What do you do if your show has never played New York?
What can you do if you can't attract a publisher (I'll tell you exactly what I did and how it worked).
What licensors look for in shows.
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I was backstage at a Broadway house on my very first show when an ol' vet came up to me and said, "Kid," (yep, he really did call me "Kid"), "You'll know you've made it in this business when you get a check and you don't have to show up for half hour. Now, go get me a coffee."
I trudged out in the cold to get him a coffee (no Starbucks in those days) and thought about what he said the whole block and a half there.
What he was talking about was a revenue stream that you hear in other industries all the time . . . passive income. It's a very simple concept. You create something. You put it out into the world. People pay for it without you having to do anything. Music, books, movies . . . all of these forms of entertainment have passive income built into their business models.
It's harder on Broadway, because live entertainment requires people, and a lot of people, from actors to stagehands to musicians and yeah, even producers and writers (checking up, casting and recasting, and more) to show up in person to keep that live entertainment going. But we do have a source of passive income that every writer I know dreams about.
You know what licensing is, don't you? It's what happened when your high school did Grease or Oklahoma! They licensed the production from the rights holder's representatives by paying them some money, the bulk of which trickled all the way back to the authors. And, honestly, the authors probably never even knew the production even happened!
But even more importantly, when a show is licensed, it means that writer's voice and the message of that play or musical is being heard all over the
country world. Licensing is the ultimate amplifier for an author's voice. And, that passive income part is really, really important . . . because it could keep paying an author's rent while she works on her next play.
Licensing (or Publishing, as it's also called) is one of the most important components of the theatrical business model for writers AND Producers . . . yet it's rarely talked about, because everyone wants to focus on the bright lights of Broadway. But licensing is where you can have the most success! (Did you know that My First Time,one of my micro Off Broadway shows that played just a couple times a week here in the city - has been seen in over 20 countries around the world? When times have been tough, My First Time, helped keep me afloat - and they are tough for everyone at some point in this biz.)
Do you want to learn how to get your show licensed?
This course will teach you how you can earn money to support your writing and producing habit with licensing!
Psssst . . . want a secret?
You can watch the webinar this course is based on for free when you join TheProducersPerspectivePRO, my membership site that contains 30+ hours of webinars like this one. Plus TheProducersPerspectivePRO offers a ton of info for Producers, Writers and anyone interested in the business of the theater, including live networking opportunities, and a monthly newsletter with exclusive articles by me on raising money, marketing, and even a few juicy rumors. To sign up for a 30 day free trial to Pro and get my How To Make A Living Through Licensing webinar (and all the others) for free, click here.